Podcast NXT Stage

Finding the Winning Formula for Your Growing Brand

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As B2B brands receive capital, investors expect them to make smart adjustments to internal strategies, and it all starts with integrated marketing and PR. However, learning how to navigate these waters can be tricky. That’s where an agency steps in.

In “NXT Stage Playbook: Finding the Winning Formula for Your Growing Brand,” Mark Nardone, Executive Vice President of Marketing at PAN Communications, sat down with Vasil Azarov, Founder of the Growth Marketing Conference, to discuss the challenges that come with finding a winning formula to help grow your brand. A few of the key areas they discussed were:

  • Aligning teams, departments and budgets with KPIs
  • Storytelling through content marketing and thought leadership
  • Developing a Voice of the Customer program
  • Finding the right tools for measurement and analytics

Check out the full recording below to hear Mark and Vasil discuss how to integrate marketing and PR into your growth strategy.

Interested in learning more about how NXT Stage can help solve your growth pain points?


integrated marketing & PR strategies for growing brands

An image of PAN's Brand Experience Report on the Potentials and pitfalls of AI for marketers

In our annual Brand Experience Report, we asked marketers and customers how they are using and experiencing AI to better understand how the technology is changing that relationship.