The weekly Digital Download is out. Get all the Marketing hot news, quick tips, and highlights you need to get you through the week, rolled up into a five-minute read.
Want to learn more about a specific topic? Click here to ask us anything!
In the News
Hot Off the Press
- Post Engagement Rates Remain Far Higher on Instagram Than Facebook or Twitter
- Brand posts on Instagram had an average engagement rate in 2020 that was more than 4x higher than Facebook’s. This is according to recent findings from Socialinsider, which also analyzed social media engagement benchmarks across industries. Based on data from more than 22 million posts from upwards of 56K business pages on Instagram, Facebook and Twitter, this latest benchmark study finds that Instagram remains the platform with the highest engagement rate by some margin. In 2020, Instagram’s average post engagement rate grew slightly, from 1.09% to 1.16%.
- YouTube Analytics adds ‘new’ and ‘returning viewer’ metrics
- The Analytics tool in YouTube Studio is adding new and returning viewer metrics to help creators better “understand different trends in your audience over time.” Available on the desktop web, the Analytics > Audience page is getting a “Returning” tab to join “Unique viewers” and “Subscribers.”
- The People Problem of Content Strategy
- Part of the role of a cross-functional content marketing group is to provide both a forum and an incubator for new and innovative new platforms. But simply brainstorming, while fun and often very productive, often leads to a list of great ideas that end up abandoned for a host of reasons. Additionally, because of the cross-functional nature of your teams, these meetings can end up in a list of siloed “to-do’s” that simply get relegated to the teams because they are most likely to “own them”. Then, you know, life gets in the way – and at the next team meeting, that task hasn’t been completed because of any of a million reasons. Or, worse, the task’s purpose start to get modified based on the agenda of that particular department.
- Social Media Reminds Us of the Year That Wasn’t
- Technology is designed to conjure up warm, fond memories. But the anniversary of lockdown has brought on a period of mourning. Timehop, the random photos our iPhone surfaces, our memories on Facebook, Instagram and Snapchat all served to remind us where were and who we were with the day before lockdown. They reminded us of the things we miss, the people we lost, and all the places we would rather be. Nostalgia can be a tricky thing.
- Brands on Social Media
- With all the recent hype on Clubhouse, there is both urgency to seize the opportunity and a lack of clarity on what the opportunity actually is. Already valued at $1 billion, Clubhouse is the first social media company to break out since TikTok. The app lets people gather in audio chatrooms to discuss different topics. It’s still invitation-only but is already gaining a lot of attention from marketers who want to tap into the hoopla somehow.
Out of the Box
- Creative Brief Tips & Tricks for More Successful Content Projects
- Content marketing projects need a creative brief to support collaboration and ensure a successful campaign. We have seen this a million times. Speed is often our worst enemy. Proceeding without a creative brief puts us at risk of losing focus, misunderstanding our target audience, or chasing the wrong metrics. Moreover, skipping the client brief makes miscommunication and inconsistency likely. Learn how to create and implement one.
- Creativity, Bananas and Moldy Whoppers
- Creativity is a concept that invites all kinds of silly interpretations. In advertising and marketing, creativity contains boundaries that are not required in fine art — e., creativity must serve commercial purposes. This does not make it any easier. In fact, it may make it harder. You can’t just tape a banana to a wall and call it art. Being creative in advertising is essential if you expect big results. But ad creativity needs to be connected to the real world. In the real world, consumers buy things because they believe they will make them feel good. That’s pretty much the only reason they buy things.
Tricks of the Trade
Tips and Tricks
- The Top Instagram Updates You Need to Know: March 2021
- Keep informed with this rundown of Instagram’s latest updates. From Instagram Rooms to policy updates, the company is constantly implementing changes that apply to marketers and creators. But if you don’t know about them, you can’t make the most of them. Stay ahead of Instagram trends and give your marketing that extra edge. Here are the new Instagram updates for March 2021.
- 10 Truths About Marketing After the Pandemic
- It’s safe to say that 2020 was a year like no other and that 2021 will certainly not revert back to the old normal. So, as marketers think about building brands during this year and beyond, what should we take away from the pandemic? What can we do to help companies grow faster? And how is marketing being redefined in the age of Covid-19? Asking and answering these questions is critical to marketing success in the months and years ahead.