As we kick off HLTH in Las Vegas this week, we’re excited to share the latest installment of our Q&A series with Rebecca Truscott, vice president of strategy and business development at client Salucro, a healthcare technology company exclusively focused on patient payments.

From online bill pay solutions to provider-facing payment integrations, Salucro brings cohesive payment experiences to providers, patients, and third-party collection agencies through more than 16 payment options, including PayPal, PayPal Credit, Venmo, and access to third-party financing.

As the show gets underway, we caught up with Rebecca about what she’s looking forward to the most at HTLH.

1. As a first-time attendee at HLTH, what are you most looking forward to at the show?

I am most looking forward to joining a dynamic group of healthcare leaders across tech, government, payers and providers to discuss some of the most pressing topics in the market today. I’m also excited to mix up the conference scene from the usual healthcare-finance focused shows that we typically attend.

2. Which themes and trends are you most interested in keeping tabs on at this year’s conference?

While HLTH has lined up some great speakers this year across multiple tracks, I’m looking to keep tabs on the latest trends in patient engagement, health policy and AI.

3. If you can break away from the rigors of your work at the show, are there any speakers or sessions you would like to see?

In addition to the patient engagement and health policy showcases, I’m excited to hear directly from a few healthcare providers, including Rich Roch, SVP and chief strategic innovation officer at CommonSpirit Health, and Adrienne Boissy, MD, MA and chief experience officer at Cleveland Clinic Health System.

4. How do you look to measure the success of your presence at the show?

Great question! If I can walk away with a fresh perspective on emerging market trends across healthcare tech and policy, in addition to building some new relationships along the way, that is a successful show in my book.

The PAN healthcare team helps healthIT and digital health companies plan and execute integrated marketing and PR programs that map to business objectives, move the sales needle and elevate both brand and executive profiles within key audience segments aligned to core personas.

Contact us to hear more about our work or to schedule a time to chat this week, and click here in case you missed what we’re looking forward to the most at HLTH.

See you there!