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Audience Behavior Stats to Help You Crush Social Media Marketing

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Social media is changing at a rapid pace – from platform updates to new algorithm changes and technologies. It’s becoming increasingly difficult to predict how, when, where or even if, your content will be consumed. The key is to start analyzing the behavior and actions of your audience. Know where your audience is, what they need, and what you can do to help them. By targeting your audience more effectively you will ultimately better relationships with your prospects and buyers. These social media stats from Wordstream will help you get started.

Learn more about integrated marketing and PR, read: Defining Your Integrated Marketing & PR Strategy.

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An image of PAN's Brand Experience Report on the Potentials and pitfalls of AI for marketers

In our annual Brand Experience Report, we asked marketers and customers how they are using and experiencing AI to better understand how the technology is changing that relationship.