In the 2019 Content Fitness Report, it’s clear that content marketing has remained a critical piece of every marketing strategy. Whether it’s thought leadership, integration of teams or advocacy marketing, content sits at the core.
Despite this ongoing trend that PAN has monitored for the past six years, there are still areas of improvement and opportunity as marketers look to master their content programs.
Take a look at the infographic below to find a few of the common themes and pain points that arose for modern marketers in this year’s report.
