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4 Content Marketing Themes Keeping Marketers Up At Night

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In the 2019 Content Fitness Report, it’s clear that content marketing has remained a critical piece of every marketing strategy. Whether it’s thought leadership, integration of teams or advocacy marketing, content sits at the core.

Despite this ongoing trend that PAN has monitored for the past six years, there are still areas of improvement and opportunity as marketers look to master their content programs.

Take a look at the infographic below to find a few of the common themes and pain points that arose for modern marketers in this year’s report.

An image of PAN's Brand Experience Report on the Potentials and pitfalls of AI for marketers

In our annual Brand Experience Report, we asked marketers and customers how they are using and experiencing AI to better understand how the technology is changing that relationship.