Five Fast Facts to a Successful Funding Announcement
Conveying a foundation for momentum after a funding announcement is critical when telling your brand’s story and creating interest with your key audience.
Authors: PAN
MassBio’s Rare Disease Day Recap: It Takes a Village
How to Cut Through the Digital Noise – Insights from PRSA Orlando
From One Bridge to Another: A Cross Office Journey Part 2
You’ve Landed Series C Funding, Now What?
After catching the eyes of Venture Capitalists and securing series C funding, it’s now the perfect time to leverage this triumph and reach new and existing audiences. To that end, this means surveying your public relations and marketing engine to ensure that it is running on all cylinders as you prepare for this next stage of growth.
Live from the Empire State Building – Welcome to PANhattan!
PANhattan Celebrated its Grand Opening with a star-studded media panel entitled “Integrated Marketing and Media Trends from 2019 Newsmakers.”
Supercharge Your PR, Content Marketing and Social Media with Influencer Marketing
PAN Employee Spotlight: New York’s Account Supervisor, Integrated Marketing, Lauren Kaufman
Redefining PR: Building an Integrated Approach to Your Communications Strategy
PR has evolved – it’s no longer just press releases, thought leadership and speaking opportunities at events. It has morphed into an integrated service offering where agencies are now expected to deliver marketing combines with PR which includes social media, content and influencer marketing all cohesively working together.
How B2B Tech Brands Can Tap into Content Marketing
Content is a core component of any B2B marketing campaign. It’s what helps establish a brand’s voice, informs buyers and keeps them captive along the purchase journey. Discover a few tactics for grabbing the attention of B2B buyers and guiding them through their purchase decision with engaging and informative touchpoints.