Authors: PAN

You’ve Landed Series C Funding, Now What?

After catching the eyes of Venture Capitalists and securing series C funding, it’s now the perfect time to leverage this triumph and reach new and existing audiences. To that end, this means surveying your public relations and marketing engine to ensure that it is running on all cylinders as you prepare for this next stage of growth.

Redefining PR: Building an Integrated Approach to Your Communications Strategy

PR has evolved – it’s no longer just press releases, thought leadership and speaking opportunities at events. It has morphed into an integrated service offering where agencies are now expected to deliver marketing combines with PR which includes social media, content and influencer marketing all cohesively working together.