Authors: Katie Weedman

Generative AI Search Engine Optimization Explained 

Date: Categories: Integrated Marketing

Traditional search engine platforms are increasingly integrating artificial intelligence (AI), and generative AI platforms are integrating search capabilities more and more. As a result, search user behavior is continuing to shift. While analyses of these behavioral changes often focus on generations or age groups, for business-to-business (B2B) brands, the most relevant way to determine if an audience is using AI-enabled search platforms like ChatGPT Search, Perplexity,… Read more »

How to Get Listed in AI Platform Responses: A 3-Step Approach

Date: Categories: Content Marketing

Search engine optimization (SEO) isn’t dead—it’s just evolving, yet again, though alarmists keep mistaking its latest evolution for extinction.  Think about it: Search behavior is no longer confined to search engines alone. The demand for greater personalization and instant insight has driven the evolution of platforms that now enable this. Nearly every digital destination across paid, earned, shared, and owned media offers in-platform search. Artificial intelligence… Read more »

AI & SEO: Adapting Your Search Strategies for Google AI Overviews

Date: Categories: Content Marketing

Google’s rollout of AI-generated overviews in the United States and over 100 countries is changing how users interact with search results. Google AI Overviews, previously called the Search Generative Experience (SGE), provide quick, summarized answers at the very top of the Google Search user interface. B2B marketers speculate that once the full impact of this rollout is realized, many of their web pages will experience significant… Read more »