Celebrating the life of an unforgettable leader, colleague and friend. Katie Blair: February 10, 1984 - November 1, 2019
Next Prev All Blogs

A Few of Our Favorite Things: The Best Client Campaigns of 2019

PAN Communications

As we close out 2019, PAN’s client relations leads weigh in on their favorite client “win” of the year. Hard to choose, but here are a few of their favorite things…

B2B Tech and Healthcare Campaigns

Source: Pexels.com

“At their annual Client Conference in May, Alegeus unveiled the Smart Account, a new AI-based offering that the company considers its hallmark technology platform. Knowing the importance of the initiative, PAN hit the ground running to generate buzz for the initiative. In the weeks following the launch, the team secured coverage in key trade publications like Employee Benefit Adviser and BenefitsPRO, and more importantly secured an interview with The Wall Street Journal that resulted in an in-depth feature on the technology.” – Dan Martin, SVP, Healthcare

“In 2019, solid-state heating and cooling company Phononic embarked on a game-changing project with Temasek Foundation, a leading sustainability organization out of Singapore. The mission was to re-imagine outdoor cooling for tropical regions of the world, where quality of life has been declining due to climate change. Phononic’s answer: OACIS bladeless fans – a first-of-its-kind technology leveraging the company’s solid-state innovation to lower outdoor temperatures and humidity while curbing energy consumption and carbon emissions. In anticipation of the partnership and the product’s global launch, PAN and Phononic worked closely with Temasek Foundation’s PR team, pitching top-tier targets out of APAC to secure a double exclusive on the news: a feature-length print story in Bloomberg and broadcast coverage shot on location by CNBC. In total, the campaign drove 33 unique features, including Business Insider (syndicated across the Singapore and Malaysian editions) and multiple local outlets. Social engagement and click-through rates were outstanding, leading to more than 25 inquires by potential customers worldwide.” – Meg Kessler, SVP

“For me, SAP’s annual SAPPHIRE conference exemplifies the breadth of results and campaign elements that we can drive at PAN. This event is massive – it requires the collaboration and coordination of dozens of PAN employees, working through an onsite and offsite media program for one of the largest vendor technology conferences in the world. We conduct thorough, thoughtful media relations to navigate a variety of nuanced press releases that appear throughout the show. It’s a great example of the tactful media strategy that we’re known for, extended on a global scale, punctuated by a Lady Gaga concert on the last day.” – Adam Novak, VP

“My favorite win this year is still landing Tamer Hassan as #1 on Fast Company’s Most Creative People in Business 2019 list! This was the PR cherry on top of a sundae full of great coverage, and hard work that started in Q3 2018. Harnessing the wave of launch coverage, and doing a great job saturating the media landscape with White Ops’ POV and news, we elevated the brand, and Tamer to a spot worthy of the incredible effort that was the 3ve ad fraud takedown. We were thrilled to get the call that we were selected for the list, but never dreamed that we’d net-out as #1. This announcement has brought about a virtual second wave of thought leadership that has opened the doors for White Ops (and PAN) to many additional coveted media interviews – a literal gift that keeps on giving.” Ryan Wallace, VP/GM, PAN NY

“In September, PAN helped client Liberty Mutual announce the unveiling of its new universally accessible playground in Plano, Texas. Liberty Playground, inclusive for those of all abilities, allows children with and without disabilities to play together in a variety of outdoor experiences. Through an integrated communication strategy consisting of print and online media, broadcast, influencer relations and live event content, PAN built awareness for Liberty Mutual’s philanthropic efforts to advance access for people of all abilities, resulting in nearly unique 30 articles and more than 95M impressions. Playing a role in developing this CSR campaign was incredibly rewarding considering the ultimate impact of our efforts: to spread the word about an initiative that will go on to provide so many with a place to play and be themselves. Read more about the initiative and event here.” – Matthew Briggs, VP

“There is nothing more gratifying than being able to work closely with a client to create and recreate important initiatives that move the needle for the brand. Celebrating PAN’s 7th year of partnership with Quanterix and the 4th consecutive year as part of its Powering Precision Health (PPH) Summit, this event was undoubtedly a highlight. As an independent nonprofit organization, PPH brings together the world’s leading physicians, scientists, innovators, investors and patient advocates to unveil the latest research on new biomarkers. The mission is simple, but the impact is profound. PPH is not only revolutionizing precision health but highlighting important advancements, like the role of Nf-L as a promising diagnosis and treatment monitoring biomarker in Multiple Sclerosis (MS), traumatic brain injury (TBI), frontotemporal dementia (FTD), Parkinson’s disease, ALS, Huntington disease, and peripheral neuropathies. We also celebrated Kevin Hrusovsky, President, Chairman and CEO of Quanterix and Founder of Powering Precision Health, as he accepted EY’s Entrepreneur Of The Year® 2019 Award in New England. Click here to see highlights from this year’s event!” – Nikki Festa, SVP

“In the summer, PAN UK won the brief to help Samsung communicate how AI can be a force for good in society – if everyone is involved in shaping its future. Our response was to start the UK’s biggest-ever conversation about the ethics and dilemmas associated with the defining technology of our age. We sought the views of more than 5,000 everyday people and experts, and shared these back with the world via our FAIR Future campaign. We created a detailed report setting out people’s hopes and fears, and launched it at a packed stakeholder event at Samsung’s new London HQ, featuring BBC presenter and mathematician, Hannah Fry. We took AI technology on the road and into communities via Science Festivals and events at London’s Science Museum, letting people get hands-on with the latest applications of AI to demystify it. The campaign drove media coverage across national broadcast and news sites, as well as across the tech trades, garnering high-profile support from influential figures like the Science Museum’s Roger Highfield and the UK Government Minister for Digital. To date, FAIR Future has generated an OTS of 145M and increased positive sentiment for Samsung around AI by 10%.” – Nia Evans, VP/GM, PAN UK

“We started with our client Profitero in mid-April, gearing up for a particularly busy summer centered around Amazon Prime Day. What stands out to me about this particular team and campaign is how strategic and collaborative we were from the beginning. We leveraged data from all angles – Profitero’s own, from this year and last, as well as a consumer survey fielded in both the US and UK. The team dug in and drove the narrative around one of retail’s biggest shopping holidays. The results spoke for themselves with more than 35 pieces of coverage, including Business Insider, CNBC, Forbes and multiple reports in eMarketer. Profitero also dominated share of voice against key competitors during this time period, owning 61% of the conversation. Because of the hard work from our team and the great partnership we have with the client, we seized every opportunity to stand out and differentiate the brand around an extremely popular conversation – and we’re looking forward to doing it again in 2020!” – Emily Holt, VP

“In 2019, my favorite win was talking about how technology is impacting the future of our workforce, and ultimately the way we live. This year, Citrix produced eyebrow-raising research that demonstrates the tectonic shift currently underway that is re-shaping the future of work. Earlier this year, data and insights from Citrix were featured in Forbes and TechRepublic that showed the great desire of employees for the flexibility to work remotely. Following this research, FastCompany and CNBC covered a Citrix study that outlined the business and economic opportunity a flexible employment model could have on the U.S. economy. Our work is so much fun and personally satisfying when our storytelling on behalf of clients creates an impact on the intersection of business and culture.” – Adam Cormier, VP

“Our work with ZeroFOX around its deepfakes initiatives was definitely one of this year’s highlights. The company was especially thoughtful in its alignment of research and innovative, AI-based technology to address this rapidly growing threat that can be leverage for misinformation campaigns. This activity kicked off with its presentation at this year’s Black Hat conference in August and continued through a sustained media campaign through the end of this year. With more than 35 pieces of coverage spanning key technology and security trade media and business press, including Financial Times, CNBC, Forbes and USA Today, ZeroFOX firmly established itself as a leading voice in the deepfakes discussion.” – Dave Bowker, VP

“SportsTech company Spond offers an app that makes organizing simple for coaches. Using Spond, amateur coaches can invite members to practices, games and other team activities, and it’s easy to keep track of who is coming and who isn’t. Launched in Norway in 2016, Spond now has over 650,000 monthly active users globally and 2 million events are created on the app each year. It also helps clubs manage payments. PAN was called in to launch Spond into the UK market and created the #ThankAMillionCoach campaign in partnership with sports charity StreetGames. Our report, Grassroots Coaching in Crisis? highlighted the challenges time-poor volunteer coaches face, and was supported by a campaign film and animated infographics. We then invited people to show their appreciation for their own volunteer coaches across social, driving thousands of positive posts from everyday peopleclubselite athletes and sports governing bodies. The campaign drove top-tier media coverage and helped Spond secure partnerships with major sports organisations, including Sport England, England Handball and UK Coaching. It put Spond on the radar of coaches across the UK and helped the app hit 100,000 Monthly Active Users in the UK.” – Gareth Thomas, Managing Director, PAN UK

“One of the client successes I am most proud of this year is our media efforts around Sumo Logic’s annual conference, Illuminate 2019. Throughout the event, PAN helped Sumo Logic launch four announcements, including the company’s fourth-annual industry report – newly rebranded as the Continuous Intelligence Report: The State of Modern Applications and DevSecOps in the Cloud. This new report and data fueled the conversation with executives during Sumo Logic’s first Illuminate media event, with 12 onsite media and analyst attendees. Over the course of the entire event, we facilitated 28 one-on-one media and analyst briefings. Resulting coverage was high in quantity and quality, with over 22 pieces of coverage including notable feature articles and customer case studies in outlets such as Forbes, TechRepublic, Computer Weekly and Datanami. In addition to the amazing results, what makes this campaign my favorite is the fact that this PAN team is comprised of members from each US office – Boston, Orlando, NYC and San Francisco. As our client said, “you all rose to the occasion, came together as a team and were instrumental in helping us take a significant step forward in our awareness and amplification of Sumo Logic in the market.” Kari Hulley, VP, PAN San Francisco

“Apps Associates, a well-respected MSP, came to PAN wanting to up-level the brand and build pipeline. Given their focus on cloud migration, we understood the need to come out strong with something net new to add to the very large, saturated cloud conversation. We made the recommendation to field primary research related to migrating Oracle to the public cloud or SaaS. The result was an eBook, “Oracle to the Cloud: Top 5 Myths Debunked.” From the outset, we designed a multi-channel campaign that would work across earned media, organic social, paid social and blogs. Additionally, the work was deeply embedded into the Apps & AWS partnership. Launched in early 2019, the assets from this campaign still generate leads and is a sales favorite, appreciated for both the depth of information and actionable guidance. Overall, this campaign serves as a reminder that one strong campaign can serve you well for months on end.” – Michele Frost, VP, Integrated Marketing

“Ahead of big corporate news this fall, App Annie hosted a media, analyst and influencer dinner in San Francisco. This was the first time many of these key media contacts had a chance to meet with Ted Krantz, the CEO of App Annie. The team secured nine attendees from publications like The Washington Post, TechCrunch, VentureBeat, The Wall Street Journal and The Information, resulting in two feature articles in TechCrunch and VentureBeat following the event.” – Catherine Doyle, VP, PAN San Francisco

“One of the biggest highlights of the year was clearly the annual effort around DevOps World with our client CloudBees. What started as a user meeting – “Jenkins Days” – at the Seaport hotel in one meeting room has evolved into a full-scale conference, this year being staged at the Moscone Center. I’ve watched CloudBees, this event and our team grow over the years. This is an account where you take a crazy idea and a few months later… BOOM! … you see it on the big stage. This year we came up with a Super Hero theme and it touched every surface of the event – the super hero party, the digital caricatures, all of the event images – and through 60+ pieces of coverage, 20+ interviews, an all-star media event, influencer relations activations and the DevOps Radio podcasts recordings. We have so much to be proud of!” Gene Carozza, SVP

Want to get involved with some of these cutting edge campaigns? Join our team.

marketing and PR careers

Topics: Customer Experience

Let's stay in touch!

Sign up to get the best content from PAN, from newsletters to eBooks.