Type of Content: Blog

Beyond the Rainbow: A Candid Conversation on Pride, Visibility, and Real Allyship at PAN

Date: Categories: Culture/Agency Life

Every June, a familiar pattern unfolds. Logos turn rainbow, campaigns launch, and companies rush to show support for the LGBTQIA+ community. But real allyship doesn’t live in a month, and it doesn’t end with a banner or a hashtag. At PAN, we believe in going deeper. That means asking uncomfortable questions, listening with intention, and holding space for growth (not just in June, but year-round). To… Read more »

The Future of Search Marketing Is Zero-Click: Are You Ready to Compete?

Date: Categories: Integrated Marketing

The future of search marketing, as with most tech-driven tools, is AI-driven. For Google, AI advancements give the search engine superpowers that make the pathway toward finding information more effortless than ever. In reality, the picture this paints for brands feels bleak: Traffic is dropping and zero-click search is rising. Much like HBO’s The Last of Us, it’s hard to know where to go and how… Read more »

PANpov: The Power of Presence – Maximizing Impact Beyond Hours

Date: Categories: Culture/Agency Life

Life rarely goes exactly as planned. I always pictured my career as one of those rom-com montages where the full-of-potential young professional climbed the corporate ladder with ease. I was going to be the career gal, the one who juggled it all and never missed a beat. Then, life threw a curveball — or rather, a tiny human that I had dreamed about my whole life… Read more »

Generative AI Search Engine Optimization Explained 

Date: Categories: Integrated Marketing

Traditional search engine platforms are increasingly integrating artificial intelligence (AI), and generative AI platforms are integrating search capabilities more and more. As a result, search user behavior is continuing to shift. While analyses of these behavioral changes often focus on generations or age groups, for business-to-business (B2B) brands, the most relevant way to determine if an audience is using AI-enabled search platforms like ChatGPT Search, Perplexity,… Read more »

What TV Producers Really Want in 2025—And What That Means for PR Pros

Date: Categories: Public Relations

At a recent PRSA-NY media meet and greet, producers from Bloomberg, CBS, and NBC’s Today Show gathered to pull back the curtain on what they really want from publicists and, maybe more importantly, what they can’t stand. The conversation revealed more than just pitching preferences. It exposed deeper macro shifts shaping modern media relations. Related Read – The New Definition of “Top-Tier” Media As shrinking newsrooms… Read more »

14th Annual PAN Summer Reading List

Date: Categories: Culture/Agency Life

There’s something magical about reading in the summertime. Whether you’re lounging at the beach or poolside, traveling to a summer destination, or simply stealing a few quiet moments at home in the sunshine, reading has the power to transport, inspire, and entertain. At PAN, we’re continuing a favorite summer tradition – curating a list of our favorite books to share with our community.  From fantasy realms,… Read more »

PANpov: The Power of Local Activism

Date: Categories: Culture/Agency Life

How to Help When Everything Feels Hopeless If you’re like me, then nearly every day waking up in 2025 has felt like satire. Working in PR, we have no choice but to read the news diligently. While sometimes I envy those who can tune out the news, I also know how critical it is to stay informed.  On a national level, the decisions made in Washington… Read more »

How to Create a B2B Influencer Program That Delivers ROI

Date: Categories: Integrated Marketing

The term “influencer,” brings forth the image of an audience captivated by clothing hauls, makeup swatches and restaurant reviews. And in the endless scroll of from one account to the next, we’ve seen the recommendations from these influencers…actually make a difference. Viral products go out of stock in sales spikes, companies are catapulted into mainstream brand awareness, and sometimes even media coverage rolls in. Now, those… Read more »

CEO Thought Leadership: 3 Reasons Why LinkedIn is a Must

Date: Categories: Integrated Marketing

LinkedIn has long grown beyond just a networking tool, expanding into a multi-faceted platform where you, as a CEO, can build your brand and extend your thought leadership. Creating a strong LinkedIn presence lets you showcase your vision, industry expertise, and approach to trends in an authentic and accessible way.   With data showing that nearly half of a company’s market value can be attributed to the… Read more »