Type of Content: Blog

The State of Search in 2026: “Not Just SEO” Is the New Standard for AI Visibility

Date: Categories: Integrated Marketing

There’s a version of this story that most B2B marketing leaders have lived recently. You’ve done the work: page-one rankings for category keywords, solid domain authority, consistent content output, a site that would make an SEO auditor happy. You open ChatGPT, type the question a buyer in your category would ask, and your brand is barely mentioned. A competitor with weaker organic metrics shows up repeatedly. … Read more »

What Is Substack For and Why B2B PR Teams Are Paying Attention

Date: Categories: Public Relations

This page was drafted by some of PAN’s go-to media relations mavens, Ash Waters, Kirsten Welch, Jessica Tasman, Judy Lee, Sophie Tolsdorf. Don’t want to read this full post? We get it. Life is short, and this page is long. Jump down to our FAQ section! Table of Contents What Is Substack? Substack is a subscription publishing platform where writers earn directly from their readers —… Read more »

Visibility in AI Is a Symptom. Here’s What Causes It.

Date: Categories: Integrated Marketing, Public Relations

Key AI Visibility Takeaways  Ask most B2B marketers how they plan to improve their brand’s visibility in AI search engines, and they’ll describe a content strategy. More structured pages. Better schema markup. FAQs optimized for ChatGPT. Faster load speeds. (I say this as someone who’s regurgitated these exact things to members of my team.)  None of that is wrong. I wanted to offer that caveat before… Read more »

GEO vs. AEO vs. AIO vs. SEO: What B2B Marketers Actually Need to Know

Date: Categories: Integrated Marketing

It’s official: We’re in the acronym soup stage of AI marketing. (And no, Adam Driver, it’s not good soup.) Truth be told, things have been looking soupy for quite some time, at least if the average B2B marketer’s LinkedIn feed is anything to judge by. Every marketing executive wants to dominate GEO. Or be an AEO juggernaut. And leave SEO by the wayside, because it’s really,… Read more »

PANpov: The Unofficial Coworker: How Pets Leave Their Paw Prints on Our Professional Lives

Date: Categories: Culture/Agency Life

When I had to say goodbye to my cat of 18 years, it taught me some valuable lessons about B2B SaaS PR.  I’m just kidding! Losing my heart cat did not give me any poignant business advice to impart. Instead, I’ve gained a new appreciation for the role pets play in our professional lives.   Snow Boots’ Transformation from Pet to Coworker  Snow Boots (aka Handlebars,… Read more »

PAN Press Pass: Jennifer Bresnick, Founder at Inkless Creative Services and Senior Contributor at Digital Health Insights 

Date: Categories: Public Relations

Following an engaging press panel discussion at Swaay.Health LIVE 2026, we sat down with Jennifer Bresnick to dig deeper into her reporting for Digital Health Insights: what her most successful stories look like, the must-have elements of a resonant pitch, watch-outs for PR pros, and the critical difference between thoughts and thought leadership.  Related Read >> PAN Press Pass: What Actually Gets Covered in AI Media – Insights from Shaun Sutner at AI Business  Q: What drew you to your beat, and what… Read more »

PAN Summer Reading List 2026

Date: Categories: Culture/Agency Life

The weather has warmed up, Summer Fridays are back at last, and it’s time for one of my favorite PAN traditions – the PAN Summer Reading List! From sprawling fantasy epics and dark academia to heartfelt literary fiction and classics, PAN employees have rounded up the books they couldn’t stop talking about this year. Whether you’re packing for a beach vacation, lounging by the lake, or simply looking for your next great escape, here’s what’s topping our… Read more »

What Is Social Proof? Why PR Is Your Most Reliable Source of It

Date: Categories: Public Relations

(How Independent Validation Influences B2B Buying Decisions) Imagine you’re looking for a memorable dinner at a restaurant, but don’t know where to go. How do you decide on the perfect location? One common approach is to search restaurant reviews to find a well-liked dining experience. This method is called “social proof” — a powerful concept that suggests if other people or organizations have used, liked, or… Read more »

Digital Ethics for PR Teams: A Framework for Disclosing AI Without Losing the Human

Date: Categories: Public Relations

AI is embedded in our daily workflows, but many of us are afraid to confront how reliant on it we’ve become. This anxiety is understandable. Sixty-six percent of consumers are experiencing AI credibility fatigue, and 43 percent say they don’t trust much of anything anymore. But staying silent won’t cut it. PR and communications professionals need an AI disclosure strategy to protect and strengthen their credibility…. Read more »

PAN Press Pass: What Actually Gets Covered in AI Media — Insights from Shaun Sutner at AI Business

Date: Categories: Public Relations

Today, nearly every company — whether a SaaS firm, CPG brand, or healthcare organization — claims to have an AI story. For communications teams, the challenge is not simply developing that narrative but earning attention for it, as the AI media relations landscape becomes increasingly crowded, raising the bar for what reporters consider newsworthy. In the latest edition of PAN Press Pass, we spoke with Shaun… Read more »