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There was a time when a polished message could carry a lot of weight. A strong headline, a confident value prop, maybe a stat or two pulled from a familiar report. That was often enough to get a prospective buyer to lean in, book a demo, or at least give your brand the benefit of the doubt. That time feels like ages ago. Today, buyers are surrounded by… Read more »
At PAN, we regularly connect with journalists to better understand what makes a story stand out — and what gets ignored. These conversations help PR teams sharpen their pitching strategy and better align with the reporters covering their industries. For this edition of PAN Press Pass, we spoke with Emma Burleigh, a reporter at Fortune covering success, careers, and the evolving workplace. Burleigh’s reporting focuses on… Read more »
It always feels good to celebrate great work – and even better to be recognised by others for it. But awards offer more than just an opportunity to celebrate; they’re also an opportunity to influence buyers and machines. We know that generative AI tools are increasingly influencing how decision makers research, shortlist and validate technology partners. In this evolving world of discovery, visibility matters and credibility… Read more »
AI is quickly becoming the go-to research assistant. According to eMarketer, 47 percent of B2B buyers use AI for market research and discovery, and 80 percent of tech buyers use generative AI as often as traditional search. But AI comes with a catch: hallucinations. When AI tools like ChatGPT hallucinate, they confidently give information that’s inaccurate or fabricated. This lack of AI accuracy distorts executive research,… Read more »
I like to say, “I grew up on Crayola,” and have always lived my life in some, if not many, aspects of the creative world: designer, artist, writer, sculptor, etc. Much to the chagrin of my family and friends, I can’t shut it off; it’s like an autonomic function. I can’t watch a commercial, see a business with an interesting name, or think of a random pun without sharing campaign ideas stemming from it. It’s one of those “You know what they should do is…” types of afflictions. But this “always on” creative thinking is a big part… Read more »
We caught up with Isaac Sacolick, president of StarCIO and longtime contributor to CIO and InfoWorld, to talk about where his ideas come from, how he sees AI reshaping journalism, and what separates a standout quote from the hundreds he reviews every quarter. Isaac’s background gives him range: He has served as a CIO and CTO, shifted into analyst and editorial roles, and built a career… Read more »
The B2B buyer journey is changing faster than most marketing teams can rewrite their strategy decks. (Not us, though, we’re on top of it.) Executives are increasingly using traditional search less and less. They’re now turning to generative AI platforms, specialized forums, social channels, and trusted publications that vary widely by role. That shift has clear implications for PR, content, and brand visibility. But that’s not… Read more »
This year, who can say if I’ve been changed for the better, but because I knew you, 2025, I have been changed for good. Like many, I jumped on the Wicked bandwagon this year, so I couldn’t resist inserting a Popular reference or two. While some of you may be Loathing this opening, I’m reminded that No Good Deed Goes Unpunished. For those not on the Wicked bandwagon (why not), we’ll switch gears here to focus on the true meaning of… Read more »
We recently sat down with Dom Nicastro, Editor-in-Chief of CMSWire, to explore how AI and searchability continue to reshape journalism and what really makes a pitch resonate today. Dom offers a candid and insightful look into the challenges and opportunities facing media in 2025 and beyond. Related Read >> PAN Press Pass: Jennifer Conrad, Senior Writer at Inc. Q: Looking back over your career, what are… Read more »
A cybersecurity arms race is emerging right in front of our eyes. As AI spikes in use around the world, bad actors are developing digital attacks at rapid speed. As a result, a new wave of threats has dominated the 2025 cybersecurity landscape. From advanced deepfakes to ransomware-as-a-service tools, it’s hard to keep up with the range of new attacks. Microsoft reports that, over the past six months, bad actors have increasingly used AI to power phishing attacks, discover security vulnerabilities, and create self-adapting malware. Google Threat Intelligence Group determined this emerging… Read more »