Building visibility in an overlooked industry 
Success Story B2B Tech

Building visibility in an overlooked industry 

Program & Deliverables

Public Relations, Strategy & Planning

Introduction

The home services industry often gets overlooked by mainstream media — too small for entrepreneur reporters, offbeat for real estate, and outside the corporate career lens. For Jobber, a software company serving hands-on home service pros, this created a visibility gap.

To elevate both Jobber and the category, PAN recommended developing a data-driven report to serve as a cornerstone of thought leadership, spark media interest, and help drive company awareness.

3
PR Industry Awards Won
750+
Total Pieces of Coverage
3
Annual Reports Published

Solution

U.S.-centric storytelling, without local spokespeople or customers, would prove to be a challenge. PAN quickly rose to the challenge, recommending, strategizing, planning and executing the Akeneo PX Pulse program.

Leveraging PAN’s exclusive Dynata survey program, PAN planned quarterly consumer surveys aligned to timely themes. Akeneo’s goal is to be known as the product experience company, helping retailers, brands, manufacturers, and distributors to convert customers by guiding them to the best purchase decision, every time – turning browsers into buyers

result

The B2B2C storytelling, developed through the PX Pulse program, helped Akeneo crack the U.S. media market, reaching core decision-making audiences and elevating overall market visibility.

Key to the program’s success were the PAN team’s strategic recommendations around timely themes and current events (e.g., returns in January after the busy retail shopping season, sustainability timed to Earth Day initiatives, deal day shopping around Prime Day, and noting how tariffs impacted shopping and product experiences in 2025). This strategy resulted in consistent, quality coverage quarter over quarter, landing coverage in Bloomberg, USA Today, Forbes and top retail trades.

Spotlighting often overlooked but absolutely essential blue collar professionals and entrepreneurs has been a shared mission between Jobber and PAN, and together we’ve hit some incredible mainstream media milestones. PAN’s strategic approach is not only elevating Jobber’s leadership in the category, but also amplifying the voices of the community we’re proud to champion.

Moly Milosovic, Director, Brand Marketing & Communications