Akeneo Breaks into U.S. Retail Market with Strategic Research Program

Introduction

Storytelling that changed how U.S. retail saw Akeneo

Akeneo has made a name for itself in the European market, but in 2024/25 they sought a partner to break into the U.S. market to elevate the brand as a leader in product experiences and Product Information Management (PIM) among retail/commerce, tech, and business audiences. With a UK-based spokesperson bench and lack of public U.S. customer stories, their partner would need to think creatively about storytelling and how Akeneo could build visibility and credibility within the market, beyond traditional product and company news announcements.

18-20

pieces of coverage/quarter (PRIMARILY IN FRONT OF ICP)

≥ 50%

Share of Voice in U.S. market

PIECES OF COVERAGE TIED TO PX PULSE SURVEYS

Solution

Original research earns Akeneo tier-one U.S. coverage

U.S.-centric storytelling, without local spokespeople or customers, would prove to be a challenge. PAN quickly rose to the challenge, recommending, strategizing, planning and executing the Akeneo PX Pulse program. Leveraging PAN’s exclusive Dynata survey program, PAN planned quarterly consumer surveys aligned to timely themes. Akeneo’s goal is to be known as the product experience company, helping retailers, brands, manufacturers, and distributors to convert customers by guiding them to the best purchase decision, every time – turning browsers into buyers. This improves customer experiences and journeys, improves sustainability efforts and reduces dreaded and costly returns.

result

Akeneo’s PX Pulses put a stake in the ground for product experiences

The B2B2C storytelling, developed through the PX Pulse program, has helped Akeneo crack the U.S. media market, reaching core decision-making audiences and elevating overall market visibility. Key to the program’s success was the PAN team’s ideation and strategic recommendations around timely themes and current events (e.g., returns in January after the busy retail shopping season, sustainability timed to Earth Day initiatives, deal day shopping around Prime Day, and noting how tariffs impacted shopping and product experiences in 2025). This strategy resulted in consistent, quality coverage quarter over quarter, landing coverage in Bloomberg, USA Today, Forbes and top retail trades.

“The PX Pulse program has been the anchor of our PR efforts, helping us elevate visibility and reach new audiences as we approach the U.S. market. PAN’s strategic ideas and tactful execution have propelled Akeneo into mainstream media conversations, elevating our thought leadership and solidifying our authority in shaping the future of retail product experiences.”

Benedicte Ferrari, Head of Global Communications at Akeneo