FROM JENN DERANGO’S GEO CONFERENCE SESSION
AI is already answering questions about your brand.
Welcome, GEO Conference attendees! Thanks for stopping by.
Find out whether AI is getting the answer right. Our complimentary AI Visibility Audit shows where your brand appears, where it is missing, and which credibility signals need work.
→ Explore the AI Credibility Hub89%
of tech buyers use generative AI somewhere in a purchase decision.
31%
of ChatGPT-cited B2B links were wrong or invented.
~75%
of AI brand answers trace back to signals your teams already shape.
See what AI says about your brand.
Request an expert review of where your brand shows up, where it’s missing, and what credibility signals need work.
Say goodbye to the generic scorecards and hello to the AI insights you need to compete today.
THE SHIFT
Your audience didn’t leave. They stopped clicking.
Buyers are using AI to research categories, compare vendors and pressure-test brand claims before they ever reach your site. Visibility now depends on whether AI can find, trust and correctly synthesize the signals your teams are putting into the market.
Traditional SEO helps you rank. AI visibility helps you get recognized, trusted, and cited.
FROM THE SESSION
AI visibility has one owner: everyone
If a buyer asked AI about your brand tomorrow, who is responsible for the answer being correct? Not just marketing. Product, PR, sales, customer success, HR, finance and leadership all create the signals AI pulls from.
One story
Shared language, proof points and positioning across the brand experience.
Right signals
Earned media, owned content, reviews, analyst validation and executive expertise.
Better answers
AI-generated responses that are more accurate, credible and useful to buyers.
Here’s a services snapshot: anything you’re interested in? Give us a ring!
B2B Public Relations
After 30 years, we know our stuff
We’re strategic storytellers and PR powerhouses that get results.
See PR PossibilitiesB2B content marketing
Supercharge your story
Share ownable, compelling content that resonates with the right target at the right time.
Make Better ContentB2B AI Optimization
AI appeal with a human touch
Stay in front of your audience — wherever they happen to be.
Get Noticed by AIB2B Demand Generation
From headlines to bottom lines
Build demand. Convert pipeline. Repeat.
Explore Demand OppsALREADY KNOW YOU WANT HELP?
See how PAN builds digital discoverability.
B2B creative
Novel ideation, masterful execution
Through content, videos, websites, and branding, our creatives turn your vision into real world campaigns.
Captivate Your AudienceB2B Website DESIGN
Backed by data, fueled by experience
Your website is your brand’s home. See how we can help you build, remodel, and maintain it.
Set Your FoundationVisit PAN’s AI Credibility Hub for frameworks, practical guidance and POVs on how AI is reshaping brand discovery, trust and buyer behavior.
Hub
The PAN AI Credibility Hub
This hub brings together PAN’s latest research on GEO, brand credibility, and what it takes to show up accurately in AI-generated answers.
REPORT
The Slow Drift to Sameness
As “AI slop” becomes one of the most trendy terms in media, a crucial consideration gets lost: What do humans actually resonate with?
BLOG
AI Transfers Ready Buyers
Before a B2B buyer reaches a vendor’s website, a bulk of research has happened — likely inside an AI platform. Here’s what you need to know about that journey.
Not ready for an audit?
Keep exploring AI credibility.
Your next move
What does AI say about your brand?
Find out where you show up, where you don’t and what credibility signals need work.