Stop AI from Rewriting Your Story. Take the Pen.
We know you’re sick of being misrepresented — or ignored — by AI.
So, we created this hub to show you what’s working and what your audience wants. The studies are real. The feedback is from real humans. The advice comes from real experts at PAN, working alongside your favorite B2B tech and healthcare brands.
The Visibility Model Is Breaking
Organic traffic is no longer a reliable proxy for brand strength.
At the same time, AI-generated answers are increasingly bypassing brand websites altogether. Zero-click behavior is rising. Buyers are forming perceptions before ever visiting your domain.
If you don’t understand how AI summarizes you
— someone else will define your story for you.
How the buyer journey has changed
BEFORE AI
NOW WITH AI
PAN ran 13,500 prompts across ChatGPT, Claude, Gemini, and Perplexity — asking the same questions about C‑Suite executives back to back. More than half the time, AI changed its story.
PAN C-Suite Signals Report (2026)
The CMO is the most misrepresented executive in AI — with 61% variance. The CHRO gets the most consistent coverage, at 35%.
The Content You Want to Click
LinkedIn was the #1 sources for 8 of 9 C-Suite personas. Executive presence isn’t a nice-to-have anymore.
80% increase in unique authors posting about B2B brands.
The widening pool of voices AI pulls from when it describes you. There are more voices and more signals than ever.
Enter credibility.
Credibility is the way forward.
AI isn’t foolproof. Sure, a ChatGPT reply is quick, but it doesn’t offer the validation that your buyer needs before kicking off a sales conversation. That’s where your collateral and middle- or bottom-of-funnel content comes in.
Here’s the wrinkle: AI routinely helps buyers narrow vendor lists in the early research stages.
So now your job has gotten harder. Why? Because before AI, you could primarily focus on making sure people didn’t misinterpret you.
Now, you need to account for AI (and its hallucinations).
PAN C-Suite Signals Report (2025)
The Tips You Want to Take
The Trust Tension
People accept AI as a research shortcut — but they don’t want brands to outsource their voice to it.
Use AI to inform your strategy. Not to replace your story.
PAN Brand Experience Report (2024 & 2025)
Take a peek behind the agency curtain.
And grab some free assets!
Sure, this page highlights things like the value of AI audits and the downsides of hallucination. But how do you apply those lessons? The resources below incorporate some of the processes and analysis methods we use for our clients.
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The Proof
Deploying cross-channel strategy to build AI visibility and market authority
DynaMed tasked PAN with elevating its market authority and executive visibility — positioning the brand as a leader in AI-powered clinical decision support. High-impact placements in TIME and 1,500% keyword growth accelerated search validation, while an integrated paid, earned, shared, and owned strategy and executive LinkedIn presence established a cohesive digital footprint across healthcare leadership and innovation.
QoQ Growth in Organic Keyword Rankings
Page-One and AI Overview Keyword Placements
Increase in Organic Search Sessions QoQ
Building a global AI and sustainability leader
Solera tasked PAN with elevating its global brand and thought leadership — showcasing the company’s commitment to greener automotive solutions and expanding its Fleet Solutions presence. Earned media wins across EMEA and a Reuters award shortlist drove visibility, while localized research and executive storytelling aligned global and local narratives to engage key markets.
Paid Campaign Clicks
Owned Articles for Solera and Its Sustainability Offering
Articles Generated in Six Weeks
Turning research and responses into global security influence
Bitdefender tasked PAN with broadening brand visibility across business, consumer, financial, and enterprise IT media in the US and UK. Acting as an extension of the communications team, we drove proactive outreach, rapid response, and sustained thought leadership — positioning Bitdefender Labs as a global authority in security research.
Media Interviews in First Year
Media Impressions in First Year
Pieces of Coverage (2024–2025)
Owning AI market share in a crowded field
Algolia enlisted PAN to help the company stand out in the competitive search and discovery sector. PAN swiftly sprung to action, leveraging aggressive media relations, influencer partnerships, editorial content contribution, and a podcast tour for the CTO.
Increase in AI Message Pull-Through
Earned Media Articles with AI Messaging
Top-Tier Placements
(Forbes, VentureBeat, etc.)
The How
Give ‘em a scroll.