Ashley Waters

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Ashley is the Vice President of Media Relations, focusing on PAN’s B2B tech practices. In this position, Ashley brings more than 13 years of experience to the team, including ten at PAN.

Ashley acts as an account and agency leader, heading up the media relations specialist team. Within Team Media, she oversees specialists, mentors colleagues, and delivers agency-wide training. Ashley joins accounts during major campaigns or kick-offs, supporting by directing high-impact media events, partnering on messaging, developing strategy, and executing on outreach with her deep reporter relationships.

Ashley is based in Philadelphia and primarily works out of PAN’s NYC office.

Brand Experience Report 2025

In PAN's most recent Brand Experience Report, we investigate the connection between AI tools and dwindling brand signals. Read on for ways to strengthen your brand – and demand.