B2B Social Media Services
Show up where B2B actually talks shop.
Social Media: The Place Where Your Buyer Has Already Shared What They Need
Social media isn’t a supporting channel anymore. Let us repeat that: Social media is a core channel. And your audience has been treating it like one for years.
Buyers form opinions long before they ever visit a website. They follow executives. They notice which brands show up consistently. They see who contributes to the conversation (and who doesn’t).
PAN is a modern B2B social media agency that helps technology and healthcare brands turn expertise into meaningful engagement. Our social media services are designed to build visibility, reinforce credibility, and keep your brand in the conversations that matter most.
This isn’t about posting for the sake of posting. And it’s not about building for the sake of building. It’s about establishing a presence that people gravitate toward. In other words, we don’t chase volume; we chase quality.
Whether you’re strengthening corporate channels or elevating executive voices, PAN has the B2B social media marketing services you need; they’re built for the scroll and designed for recall.
A Social Media Agency Built to Drive You Engagement — for the Long Haul
What does a strong B2B social program do? It compels action. Executives participate. Customers contribute testimonials. Content invites interaction instead of drifting past unnoticed. That pays dividends, especially when platforms like LinkedIn reward originality, consistency, and recognizable voices.
We approach social as a dynamic communications channel. That means you get a cohesive organic strategy that makes your brand unavoidable.
Our B2B social media marketing services include:
Corporate Social Media Strategy & Management
PAN helps brands launch, refine, and manage corporate social channels with a focus on engagement and relevance. Content calendars, themes, and creative direction are built to spark interaction (not just fill space). The result is an organic presence that feels intentional, current, and worth following.
Executive Social & Thought Leadership
In B2B, people follow people before they follow brands. With us, executives translate expertise into perspectives that feel confident, informed, and human — especially on LinkedIn. These programs extend leadership visibility while reinforcing the narratives your brand wants known for.
Influencer & Industry Voice Engagement
Industry voices can meaningfully expand reach when engaged thoughtfully. PAN identifies the practitioners, analysts, and creators your audience already trusts and helps brands participate authentically in those ecosystems.
Community Engagement & Social Listening
Organic social isn’t a one-way channel. Our work helps brands actively engage with their audiences by monitoring conversations, responding thoughtfully, and participating where it counts. Social listening informs content decisions, surfaces emerging themes, and ensures your brand stays connected to what your market is actually talking about.
Content Repurposing & Social Adaptation
Great ideas shouldn’t live in one place. We help brands adapt thought leadership, research, media coverage, and long-form content into social-first formats that feel native in-feed. This approach extends the life of your best work while keeping your social presence fresh, relevant, and grounded in substance.
Social Performance Measurement & Optimization
Organic success requires more than impressions. We track engagement patterns, audience growth, and content resonance to understand what’s working and why. These insights guide ongoing optimization, helping your B2B social media marketing services evolve alongside platform behavior and audience expectations.
Social Media for a B2B Buying Environment That De-Prioritizes Brand Accounts
Organic social has changed. It’s been quiet but fundamental.
Today’s platforms reward people over logos. Individuals often earn more reach and engagement than brand accounts ever will. “So why should I invest in a social media program with PAN?”
Because we help you adapt to this reality. As a B2B social media agency, we design organic social strategies that extend beyond the brand handle. In practice, this means activating executive presence, industry voices, and authentic participation alongside corporate channels. TL;DR Brand accounts still matter, but they no longer carry the story alone.
Our B2B social media services are built for this shift. As more and more voices fill out your feed, we help you show up and reinforce credibility. The end result? A social presence that feels human and hard to ignore — exactly what modern B2B buyers respond to.
Why B2B Brands Pick PAN for Social Media Management
Attention on social is earned in seconds.
PAN helps brands adapt complex ideas into formats designed for how people actually consume content (think: short-form video, executive quote cards, carousels, and timely, event-adjacent posts that invite conversation).
Strong social storytelling doesn’t try to say everything at once. It sparks interest. Then it keeps going.
The PAN team hit it out of the park, consistently securing high impact media results and developing engaging social content. They have deep knowledge and understanding of our industry and expertise in the approach and tactics to drive significant results.
Senior Communications Manager at Nuance
Related Services
Your audience is already scrolling, already vetting your competitors. To cut through, here are some key services we offer alongside a B2B social media marketing program:
