B2B Influencer Marketing Services
Visibility earned through the voices buyers already trust.
Influence the Conversations Your Buyer Is Already Having
Influence shapes decisions before buyers ever signal intent.
They listen to peers. They follow analysts. They return to familiar voices who help them understand everything that’s happening in their industry or role.
Those voices already exist. They already speak.
Leverage them.
That’s where PAN comes in. As a B2B influencer marketing agency, we help brands tap into the conversations that are already happening. Our services focus on building real relationships with trusted industry voices, translating that influence into sustained awareness — and demand — over time.
This work is deliberate. It is measured. It is designed for long buying cycles and informed audiences. It’s tailor-made for B2B brands who are ready to grow.
A B2B Influencer Agency Grounded in Buyer Reality
B2B influencers are not defined by aesthetics or reach alone.
They are everything from practitioners with lived experience to community leaders who moderate trust.
Our work as a B2B influencer agency starts with identifying voices that already influence decisions inside your market. Selection is based on relevance, audience overlap, consistency of thinking, and alignment with the questions buyers are actively asking.
Our B2B influencer marketing services Include:
Influencer Research and Identification
Effective influencer marketing begins with understanding the ecosystem, not just the individuals. PAN researches podcasts, newsletters, online communities, social platforms, events, and media channels to map where influence actually travels within your category.
WISP Analysis and Targeting
Our proprietary formula, what we call WISP (Weighted Influence Score and Performance) helps us effectively target the right influencer at the right time for your brand. This multi-category matrix analyzes audience, engagement, topical share of voice, and brand alignment. The end result: You’re connected with the right people.
Content and Activation Planning
Influence shows up differently depending on context. We design activation strategies that reflect how and where buyers consume information. This may involve collaborative written content, long-form conversations, live discussions, research participation, or selective amplification across social channels.
Influencer Consulting Services
Our influencer consulting services support teams that are exploring influencer marketing, refining an existing program, or entering a new market. Consulting engagements focus on strategy design, internal alignment, role definition, budget planning, and integration with other marketing efforts.
Ongoing Influencer Relations Programs
Influence compounds through continuity. We offer retainer-based influencer relations programs that support sustained engagement, evolving collaboration, and long-term presence within key communities.
Influencer Compliance, Governance, and Risk Oversight
Influencer marketing carries reputational and regulatory considerations that require oversight. PAN supports compliance with disclosure standards, brand safety expectations, and platform-specific requirements. The reason? So influencer activity strengthens credibility without introducing risk.
Influence in a Credibility-Driven Buying Environment
B2B buying today is shaped by increased scrutiny. AI-generated answers are everywhere. Buying committees are larger. Evaluation takes longer and involves more perspectives.
In this environment, credibility carries more weight than speed or novelty.
We design influencer marketing programs to support that reality. That means reinforcing understanding and familiarity through trusted voices that buyers already rely on as they sort signal from noise.
The intermediate result: Your influence shows up over time, across channels, and in contexts where buyers are actively validating what they see and hear.
The end result: You attract more educated buyers who resonate with your brand and want to learn more.
Why B2B Brands Want PAN to Scale Their Influence
We understand how influence intersects with brand positioning, demand strategy, content development, and visibility across emerging channels. Our experience in complex B2B categories informs how programs are structured and sustained.
We value credibility. We prioritize alignment. We build influence that lasts.
Influencer marketing stops being guesswork the minute you treat it like the growth engine it is. That’s why, here at PAN, we build IR programs that rooted in real data, not just based on vibe checks.
Shannon Shewbrooks, Senior Account Supervisor at PAN
