PAN Communications Hires Industry Veteran Juliana Allen as Executive Vice President to Lead a Growing B2B Tech Practice
How Social Media Can Help Executives Hit a Brand Storytelling Home Run
B2B2C Healthcare Perspective: A Q&A With Dan Martin, PAN’s Executive Vice President of Healthcare
Four Tips, and Four Pro Tips, to Best Prepare Executives for RSA 2016
Biotech and Beantown: Pharma Executives Descend on Boston as the Hub Revels in its ‘BioBoom’ Status
PAN Employee Spotlight: Boston’s Integrated Marketing Account Executive, Stephanie Ward
‘Cuse Chronicles by a CEO – Thoughts on a Train
Reality Check
…each other. But you also experience too many gaps – misaligned metrics, uneven distribution plans for content, and/or infrequent conversations with executive leadership. Achieving full alignment will require additional commitments…
Establishing relationships and influencers to raise brand awareness
…featuring consistent, impactful coverage. Over six months, PAN developed strong and growing thought leadership platforms for the company’s leadership bench to build their presence and voice in trending industry conversations….
Relevance Engineering: What Brands Need to Know
…recent, verifiable sources requires supplying LLMs with specific and relevant information that goes beyond their static training data. Use first-party research, timely thought leadership, and personal anecdotes to help make…
Brand Experience Report 2025In PAN's most recent Brand Experience Report, we investigate the connection between AI tools and dwindling brand signals. Read on for ways to strengthen your brand – and demand.