Data-Driven Storytelling: Highlighting Impact Over Output

…measurement like: Referral traffic from earned media  Cross-channel brand engagement   Article readership for secured opportunities  Key message pull through  Engaged website sessions  Clicks and conversions  CPC, Cost per Conversion, CPA …

B2B Technology

…Commerce & CX Cybersecurity HR Tech Supply Chain & Logistics technology Work See how our brand-to-demand approach empowers possibility for our technology clients  Building a brand through workforce science HR…

An image of PAN's Brand Experience Report on the Potentials and pitfalls of AI for marketers

In our annual Brand Experience Report, we asked marketers and customers how they are using and experiencing AI to better understand how the technology is changing that relationship.