AI & SEO: Adapting Your Search Strategies for Google AI Overviews
…this issue further: Two out of three consumers surveyed said they would leave (35%) or consider leaving (32%) a brand if it relied on AI rather than people for storytelling…
Life Sciences, Pharma & Biotech
…brands to lead the charge in trending discussions, thanks to our deep expertise and proven track record in B2B healthcare storytelling. This isn’t just marketing — it’s making your voice…
Increasing brand awareness & driving momentum behind funding, executive visibility, and partnerships
…coverage – thus creating a rolling thunder into the upcoming news announcements of the year, and establishing brand awareness in an otherwise crowded space. result Organic coverage to impact As…
Clinical Testing & Intelligence
…adoption, and amplify brand impact, companies need a brand-to-demand strategy and an agency with a proven track record of success in positioning clients as industry leaders and innovators. Clients Clinical…
The PAN Rundown: 2025 Cyber Marketing Trends
…brands with niche offerings are cropping up everywhere, and everyone is promising “the best.” This means a strong brand that resonates with buyers is more important than ever. Your audience…
Harnessing timely consumer insights to drive thought leadership
… By anticipating important moments in real time and reacting quickly to retail industry developments, the brand team at PAN gathered insights from consumers by conducting a 10-question survey issued…
B2B Technology
…Commerce & CX Cybersecurity HR Tech Supply Chain & Logistics technology Work See how our brand-to-demand approach empowers possibility for our technology clients Building a brand through workforce science HR…
Data-Driven Storytelling: Highlighting Impact Over Output
…measurement like: Referral traffic from earned media Cross-channel brand engagement Article readership for secured opportunities Key message pull through Engaged website sessions Clicks and conversions CPC, Cost per Conversion, CPA …
Disruptive Healthcare Brands ArmadaHealth, GetWellNetwork and GYANT Tap PAN Communications for Integrated PR Expertise
Leading Brands CommerceCX and Custora Help Amplify PAN Communications’ Martech Practice
Brand Experience Report 2025In PAN's most recent Brand Experience Report, we investigate the connection between AI tools and dwindling brand signals. Read on for ways to strengthen your brand – and demand.