B2B Content Marketing Services
…for it. Why Leading B2B Brands Choose PAN PAN has spent more than 30 years helping technology and healthcare brands grow through integrated storytelling. We provide: Integrated expertise across content,…
PR Metrics That Matter: How PR and Marketing Pros Can Get the Most Out of Measurement
…brand and demand: 1. Branded search visibility Branded search visibility represents the clickthrough rate of branded terms in organic search. Since 55% of consumers prefer to get pre-purchase info from…
What’s New in Retail Technology: A Q&A with Retail TouchPoints’ Adam Blair
…also challenges with having to manage this influx of new channels and influencers. How are brands keeping up and managing the influx of channels, while still maintaining a consistent brand…
Services
Services Forged from PR, PAN is the brand-to-demand agency that empowers possibility. The science of data. The art of storytelling. At PAN, we believe it all starts with the story….
HR Tech
…fast-paced market. View Success Story Meet Our Experts Building a brand through workforce science HR tech PAN has been instrumental to our brand growth over the past year. The…
How to Create a B2B Influencer Program That Delivers ROI
…around key influencer engagements? Brand Lift – Are perceptions, awareness or favorability for your brand seeing a change? Lead Attribution – How many leads are coming from influencer-sponsored posts? Having…
AI Overview Tracker
…providers, or highlight reviews. Position your brand through detailed comparison pages, case studies, and use-case-driven content that reinforces expertise. Bottom of Funnel (BOFU) These are high-intent queries involving branded terms,…
Breaking Through the Noise with Timely Cybersecurity Storytelling
…in today’s digital-first world, the election landscape looks completely different than it did even 10 years ago. This provides an excellent moment for storytelling on new and emerging risks. Brands…
AI, Martech & CX
…brand? Challenge accepted. PAN has been working with the martech industry for close to three decades and has a proven track record of helping challenger brands gain greater share of…
VTEX Selects PAN as Agency of Record
…awareness in North America. “Our decision to partner with PAN grew out of a shared vision for innovative, data-driven storytelling that brings our brand’s mission to life,” said Daniela Jurado,…
Brand Experience Report 2025In PAN's most recent Brand Experience Report, we investigate the connection between AI tools and dwindling brand signals. Read on for ways to strengthen your brand – and demand.