Your IPO Preparation Guide: 10 Tips for Pre-IPO Brands
If you’re here, chances are you already know that an initial public offering, or IPO, is a monumental step in a brand’s lifecycle. What you may have questions about, though,…
30 Years of Transformation: Empowering Change and Realizing What’s Next
…clients by combining strategic storytelling with data-driven channel execution through a full-funnel lens. Beyond the Logo: Dedicated to Being the Best at Connecting Brand to Demand Our new brand signifies…
PAN Releases New Research Revealing Widespread Citation Errors in AI Answers, Highlighting a New Credibility Risk for B2B Tech Brands
Only 69% of links generated by ChatGPT were real and correctly attributed, raising new concerns about how B2B buyers validate brands in AI-mediated discovery Boston, MA / BUSINESS WIRE / February 19, 2026…
How to Get Listed in AI Platform Responses: A 3-Step Approach
…that empowers possibilities for leading business-to-business (B2B) technology and healthcare companies worldwide through its strategic brand-to-demand approach. PAN’s data-informed services include media and influencer relations, crisis communications, content marketing, branding…
B2B Demand Generation Services
…Integrated Marketing How to Create a B2B Influencer Program That Delivers ROI Read More Blog Integrated Marketing Demand Generation vs. Brand Awareness? No, Growth Requires Brand-to-Demand Read More A big…
B2B Graphic Design Services
B2B Graphic Design Services Visual storytelling that’s worth 10,000 words. Graphic Design That Makes B2B Brands Feel Established How often do you look at a block of text on a…
Demand & Lead Generation
…Marketing 6 Key Elements of Brand-to-Demand Marketing for B2B Success Read More From brand to demand, globally Read More Blog Integrated Marketing 5 Reasons Brands are Switching to an Integrated…
Services
…do more than that. You also need data-based campaigns that measurably drive demand. Brand-to-demand is about connecting the magic of storytelling to the hard work of bottom-line success. Discover Brand-to-Demand…
Driving growth through a transformative alliance spanning paid, earned & owned channels
…Media sponsorships with industry-leading publications generated 631 leads and contributed to 73 conversions on the brand site. Increased Brand Awareness and Engagement In just one quarter, the company witnessed a…
B2B Content Marketing Services
…for it. Why Leading B2B Brands Choose PAN PAN has spent more than 30 years helping technology and healthcare brands grow through integrated storytelling. We provide: Integrated expertise across content,…
Brand Experience Report 2025In PAN's most recent Brand Experience Report, we investigate the connection between AI tools and dwindling brand signals. Read on for ways to strengthen your brand – and demand.