Type of Content: Blog

Why ‘Quiet Quitting’ Isn’t an Option This Juneteenth 

Date: Categories: Culture/Agency Life

I just recently wrote about the need for DEI to get back on track in PRWeek and suggested using Pride Month as the launch pad. The week the article went live, I had the pleasure of talking with our new Head of DEI, Azizza, about the staggering number of companies that are ‘quiet quitting’ their DEI efforts. She hadn’t read the PRWeek article yet but echoed… Read more »

PR Metrics That Matter: How PR and Marketing Pros Can Get the Most Out of Measurement

Date: Categories: Integrated Marketing, Public Relations, Content Marketing

More than ever, measurement, reporting, and analysis are key to a successful integrated marketing and public relations (PR) program. However, it’s important that these integrated marketing and PR metrics are presented and interpreted in a way that they can effectively be put to use. At the end of the day, we all think we want more data, but what we really want is good data that… Read more »

The True Meaning of PAN

Date: Categories: Culture/Agency Life

Since we rolled out PAN’s new brand identity last week, I thought it might be fun to address a little mystery – what does PAN stand for? Over the years I’ve heard all sorts of theories, one of the most popular is PAN was the Greek god of shepherds, hunters, and the untamed wilderness. He was the original “bad boy,” which is a cool persona, but… Read more »

30 Years of Transformation: Empowering Change and Realizing What’s Next

Date: Categories: Agency News

It’s not about standing still and becoming safe. If anybody wants to keep creating, they have to be about change. – Miles Davis For three decades, PAN has had a front-row seat to the marketing and PR revolution. We’ve witnessed the rise of disruptive technologies, the shift in customer behavior, the unforgettable power of data and the constant evolution of our industry. Throughout it all, we’ve… Read more »