This piece is part of our PANpov series — firsthand stories from employees about personal experiences. Read more. I’m excited to share my personal experience with therapy and the positive impact on my mental health. I should preface by saying I am not a therapist (anyone reading this is saying “duh” out loud). And I am most certainly not here to tell anyone what to do. What I am… Read more »
In today’s digital-first world, technology has revolutionized the way we measure marketing and PR effectiveness. From the first introduction of the cookie to the development of advanced CRMs and reporting tools to the budding advancements in AI tech, we’ve exponentially expanded our abilities to track and analyze prospect behavior throughout the customer funnel. In the B2B space, this growing wealth of numbers and knowledge has led… Read more »
At PAN, we’re proud to tout “people-first” as a core value. Afterall, our people ARE the business. They are the foundation of who we are as an agency and what makes PAN, PAN. For nearly 30 years, we have cultivated a culture that prioritizes our team. And as the agency has evolved, so have the needs of our team. At the core, we continue to create… Read more »
With near daily news reports on major cyberattacks, it’s clear that cybersecurity is an issue of everyday importance. But when the news cycle is oversaturated with attacks (and the same tired advice about how to mitigate them), it can be hard for brands to break into the conversation. Despite having a credible POV or valuable story to tell, many struggle to prove the why now. The… Read more »
Today marks the 90-day PANniversary since we welcomed PANBlast into the PAN family. And while this is cliché to say, time really does fly when you’re having fun. Already at 90 days, it’s hard to imagine PAN without our PANBlast team members. Today, I want to reflect both on the incredible progress we’ve made and also on the valuable lessons I’ve learned throughout this journey. I… Read more »
Axios reports that more Chief Communications Officers are reporting into the CEO. The survey, published by Memo, cites an increase of 34% in CCOs reporting into CEOs. I couldn’t love this stat more! Not just because it shows the elevation of comms in organizations, but because it signals that companies are understanding why the role should be elevated in the first place. Strategic communications helps your… Read more »
Running a tech PR firm means that the latest buzzwords in the industry often come across my desk. The latest, “Founder Mode,” piqued my interest because I used to lean into it personally. For those unfamiliar, the Founder Mode concept was popularized by Paul Graham of Y Combinator. It speaks to the unique position founders have within their companies. I’ve learned A LOT as the leader… Read more »
September brings a mix of emotions. Some of us are soaking up the last few days of summer, and many eagerly anticipate everything that comes with fall. At PAN, a big focus of September is kicking off for our four-part guest lecture series at the Historically Black Colleges and Universities we partner with. This year, I’m excited to share that we’ve added a new school to… Read more »
We recently had the privilege of hosting a session with Peter Cohan, a distinguished voice in the world of business and technology. As a renowned reporter for Forbes and Inc., an Associate Professor of Management Practice at Babson College, and author of 17 books, Cohan brings a wealth of experience and insight to the rapidly evolving field of generative AI. In our session, Cohan shared valuable… Read more »