Type of Content: Blog

HLTH 2024: Highlights and Takeaways from the Show Floor

Date: Categories: Healthcare

HLTH 2024 wrapped up four days of dynamic conversations, gathering thousands of attendees including industry leaders, innovators, and celebrities — all committed to transforming healthcare for the better. What We Heard & What We Saw From advancements in artificial intelligence (AI) and weight management solutions like GLP-1s to a dedicated focus on women’s health and health equity, this year’s themes captured the industry’s push for inclusivity,… Read more »

Client Considerations When Discussing the Election: A Note from Chief Client Officer of PAN, Darlene Doyle

Date: Categories: Integrated Marketing

 With Election Day next week, best practices for internal and external communication around the election are top of mind for many. This is especially true of our clients as they navigate polarizing points of view and determine if, when, where, and how they engage in the conversation.   Ultimately, how a company approaches this topic is deeply specific and individual to the brand. There are complex… Read more »

PANpov: Investing in Mental Health: How Therapy Became My Foundation for Resilience

Date: Categories: Culture/Agency Life

This piece is part of our PANpov series — firsthand stories from employees about personal experiences. Read more. I’m excited to share my personal experience with therapy and the positive impact on my mental health. I should preface by saying I am not a therapist (anyone reading this is saying “duh” out loud). And I am most certainly not here to tell anyone what to do. What I am… Read more »

Data-Driven Storytelling: Highlighting Impact Over Output

Date: Categories: Integrated Marketing

In today’s digital-first world, technology has revolutionized the way we measure marketing and PR effectiveness. From the first introduction of the cookie to the development of advanced CRMs and reporting tools to the budding advancements in AI tech, we’ve exponentially expanded our abilities to track and analyze prospect behavior throughout the customer funnel.  In the B2B space, this growing wealth of numbers and knowledge has led… Read more »

Reflection in Recognition: Celebrating Our People-First Culture at PAN

Date: Categories: Culture/Agency Life, Agency News

At PAN, we’re proud to tout “people-first” as a core value. Afterall, our people ARE the business. They are the foundation of who we are as an agency and what makes PAN, PAN. For nearly 30 years, we have cultivated a culture that prioritizes our team. And as the agency has evolved, so have the needs of our team. At the core, we continue to create… Read more »

Breaking Through the Noise with Timely Cybersecurity Storytelling 

Date: Categories: Technology

With near daily news reports on major cyberattacks, it’s clear that cybersecurity is an issue of everyday importance. But when the news cycle is oversaturated with attacks (and the same tired advice about how to mitigate them), it can be hard for brands to break into the conversation. Despite having a credible POV or valuable story to tell, many struggle to prove the why now.  The… Read more »

Reflection on 90 Days of Success with PANBlast

Date: Categories: Agency News

Today marks the 90-day PANniversary since we welcomed PANBlast into the PAN family. And while this is cliché to say, time really does fly when you’re having fun. Already at 90 days, it’s hard to imagine PAN without our PANBlast team members. Today, I want to reflect both on the incredible progress we’ve made and also on the valuable lessons I’ve learned throughout this journey. I… Read more »

The Growing CCO to CEO Pipeline: A Note from Chief Client Officer of PAN, Darlene Doyle

Date: Categories: Integrated Marketing

Axios reports that more Chief Communications Officers are reporting into the CEO. The survey, published by Memo, cites an increase of 34% in CCOs reporting into CEOs. I couldn’t love this stat more! Not just because it shows the elevation of comms in organizations, but because it signals that companies are understanding why the role should be elevated in the first place. Strategic communications helps your… Read more »

Why My Shift from Founder Mode to Manager Mode Was an Inflection Point for PAN

Date: Categories: Culture/Agency Life

Running a tech PR firm means that the latest buzzwords in the industry often come across my desk. The latest, “Founder Mode,” piqued my interest because I used to lean into it personally. For those unfamiliar, the Founder Mode concept was popularized by Paul Graham of Y Combinator. It speaks to the unique position founders have within their companies. I’ve learned A LOT as the leader… Read more »