Type of Content: Blog

What TV Producers Really Want Today—And What That Means for PR Pros

Date: Categories: Public Relations

At a recent PRSA-NY media meet and greet, producers from Bloomberg, CBS, and NBC’s Today Show gathered to pull back the curtain on what they really want from publicists and, maybe more importantly, what they can’t stand. The conversation revealed more than just pitching preferences. It exposed deeper macro shifts shaping modern media relations. Related Read – The New Definition of “Top-Tier” Media As shrinking newsrooms… Read more »

14th Annual PAN Summer Reading List

Date: Categories: Culture/Agency Life

There’s something magical about reading in the summertime. Whether you’re lounging at the beach or poolside, traveling to a summer destination, or simply stealing a few quiet moments at home in the sunshine, reading has the power to transport, inspire, and entertain. At PAN, we’re continuing a favorite summer tradition – curating a list of our favorite books to share with our community.  From fantasy realms,… Read more »

PANpov: The Power of Local Activism

Date: Categories: Culture/Agency Life

How to Help When Everything Feels Hopeless If you’re like me, then nearly every day waking up in 2025 has felt like satire. Working in PR, we have no choice but to read the news diligently. While sometimes I envy those who can tune out the news, I also know how critical it is to stay informed.  On a national level, the decisions made in Washington… Read more »

How to Create a B2B Influencer Program That Delivers ROI

Date: Categories: Integrated Marketing

The term “influencer,” brings forth the image of an audience captivated by clothing hauls, makeup swatches and restaurant reviews. And in the endless scroll of from one account to the next, we’ve seen the recommendations from these influencers…actually make a difference. Viral products go out of stock in sales spikes, companies are catapulted into mainstream brand awareness, and sometimes even media coverage rolls in. Now, those… Read more »

CEO Thought Leadership: 3 Reasons Why LinkedIn is a Must

Date: Categories: Integrated Marketing

LinkedIn has long grown beyond just a networking tool, expanding into a multi-faceted platform where you, as a CEO, can build your brand and extend your thought leadership. Creating a strong LinkedIn presence lets you showcase your vision, industry expertise, and approach to trends in an authentic and accessible way.   With data showing that nearly half of a company’s market value can be attributed to the… Read more »

PANpov: How the Right Tools Changed My Mind (Literally)

Date: Categories: Culture/Agency Life

Are you familiar with burst mode on your photo app? You know, when you accidentally take 10 photos in a row? This PANpov is about that. Sort of. It’s how I understand my mind—constantly cycling through thoughts, fixations, and worries. I’d swipe one away, and it’s like I used burst mode on the thought, and 30 more popped up. Despite my racing thoughts, I’ve always prioritized… Read more »

Content: The MVP in Your Demand Generation Framework

Date: Categories: Integrated Marketing

Today is Major League Baseball’s Opening Day 2025, so we’re stepping up to the plate to help marketers enter this new season — and Q2— with fresh demand generation strategies.  Every baseball team enters the season with a standout player to lead the charge. In demand generation, that MVP is content – commanding attention, driving strategy, and keeping buyers engaged. But even this G.O.A.T. doesn’t win without… Read more »

Your Top Healthcare and Healthtech Trends: Insights from 2025 Healthcare Conferences

Date: Categories: Healthcare

Healthcare is evolving at an unprecedented pace, from care delivery to AI innovation to wide-sweeping policy changes. And every year, conferences like ViVE, HIMSS, and HLTH offer a front-row seat to the most cutting-edge trends, technologies, and innovations shaping the future of the industry.  >> Related Read: PAN HealthPulse: Election Edition  For those of us in the thick of it, attending these events is more than… Read more »

The Severance Guide to Marketing Personas: Stop Treating Your Customers Like “Innies” 

Date: Categories: Integrated Marketing

In the hit TV show, Severance, Lumon employees exist in two completely separate realities. One version exists as their “Innie” work self, who spends their days refining ominous-looking numbers in a fluorescent-lit dystopia. The other, lovingly referred to as their “Outie” self, goes about their life with no memory of what happens at work.  It’s a fascinating (and mildly terrifying) concept. It’s also a pretty accurate… Read more »