Life rarely goes exactly as planned. I always pictured my career as one of those rom-com montages where the full-of-potential young professional climbed the corporate ladder with ease. I was going to be the career gal, the one who juggled it all and never missed a beat. Then, life threw a curveball — or rather, a tiny human that I had dreamed about my whole life… Read more »
Traditional search engine platforms are increasingly integrating artificial intelligence (AI), and generative AI platforms are integrating search capabilities more and more. As a result, search user behavior is continuing to shift. While analyses of these behavioral changes often focus on generations or age groups, for business-to-business (B2B) brands, the most relevant way to determine if an audience is using AI-enabled search platforms like ChatGPT Search, Perplexity,… Read more »
At a recent PRSA-NY media meet and greet, producers from Bloomberg, CBS, and NBC’s Today Show gathered to pull back the curtain on what they really want from publicists and, maybe more importantly, what they can’t stand. The conversation revealed more than just pitching preferences. It exposed deeper macro shifts shaping modern media relations. Related Read – The New Definition of “Top-Tier” Media As shrinking newsrooms… Read more »
There’s something magical about reading in the summertime. Whether you’re lounging at the beach or poolside, traveling to a summer destination, or simply stealing a few quiet moments at home in the sunshine, reading has the power to transport, inspire, and entertain. At PAN, we’re continuing a favorite summer tradition – curating a list of our favorite books to share with our community. From fantasy realms,… Read more »
How to Help When Everything Feels Hopeless If you’re like me, then nearly every day waking up in 2025 has felt like satire. Working in PR, we have no choice but to read the news diligently. While sometimes I envy those who can tune out the news, I also know how critical it is to stay informed. On a national level, the decisions made in Washington… Read more »
The term “influencer,” brings forth the image of an audience captivated by clothing hauls, makeup swatches and restaurant reviews. And in the endless scroll of from one account to the next, we’ve seen the recommendations from these influencers…actually make a difference. Viral products go out of stock in sales spikes, companies are catapulted into mainstream brand awareness, and sometimes even media coverage rolls in. Now, those… Read more »
LinkedIn has long grown beyond just a networking tool, expanding into a multi-faceted platform where you, as a CEO, can build your brand and extend your thought leadership. Creating a strong LinkedIn presence lets you showcase your vision, industry expertise, and approach to trends in an authentic and accessible way. With data showing that nearly half of a company’s market value can be attributed to the… Read more »
Are you familiar with burst mode on your photo app? You know, when you accidentally take 10 photos in a row? This PANpov is about that. Sort of. It’s how I understand my mind—constantly cycling through thoughts, fixations, and worries. I’d swipe one away, and it’s like I used burst mode on the thought, and 30 more popped up. Despite my racing thoughts, I’ve always prioritized… Read more »
Today is Major League Baseball’s Opening Day 2025, so we’re stepping up to the plate to help marketers enter this new season — and Q2— with fresh demand generation strategies. Every baseball team enters the season with a standout player to lead the charge. In demand generation, that MVP is content – commanding attention, driving strategy, and keeping buyers engaged. But even this G.O.A.T. doesn’t win without… Read more »