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CMOs are pulling dollars out of paid demand programs and into brand. CFOs want short-term pipeline. CROs are still asking for SQLs. It’s easy to think you have to pick a side. But you don’t. The future of growth isn’t brand or demand. It’s Brand-to-Demand (B2D): building brand in a way that directly fuels demand outcomes. Related Read >> Brand to Demand: What It Is and… Read more »
This piece was drafted by the brilliant minds of our content team: Ashley Wallace Jones, Jenn DeRango, Katie Weedman, Dina Magdovitz, and Grant Burfeind AI optimization is the newest digital marketing buzzword. Actual experts and those of the armchair variety are hyping it across channels. On social media, that hype often takes the form of sparking controversy for engagement. A post declaring that “SEO is dead,”… Read more »
Understanding your outlet’s audience is the first step to grabbing a reporter’s attention. In this edition of PAN Press Pass, our reporter Q&A series, we speak with VentureBeat’s Carl Franzen, Executive Editor focused on the intersection of software, AI and media. Carl shares insights on the target VentureBeat audience and what his readers care about most, how to breakthrough the noise when it comes to AI… Read more »
One year ago, we shared the news that PAN had acquired BLASTmedia, a move that gave shape to our emerging growth division, PANBlast. It was a decision rooted in shared values, strategic foresight, and a belief in what’s possible when complementary strengths come together under one roof. At the time, we said the acquisition was more than adding new capabilities. It was about amplifying what already… Read more »
Federal holidays, such as Martin Luther King Jr. Day, Juneteenth, and Presidents’ Day, are often viewed as opportunities to rest or catch up on errands. While rest matters, I believe these days offer a deeper purpose: a chance to show up for my community. As a proud member of Alpha Kappa Alpha Sorority, Incorporated—the first historically Black sorority, founded in 1908 at Howard University—community service is… Read more »
Every June, a familiar pattern unfolds. Logos turn rainbow, campaigns launch, and companies rush to show support for the LGBTQIA+ community. But real allyship doesn’t live in a month, and it doesn’t end with a banner or a hashtag. At PAN, we believe in going deeper. That means asking uncomfortable questions, listening with intention, and holding space for growth (not just in June, but year-round). To… Read more »
The future of search marketing, as with most tech-driven tools, is AI-driven. For Google, AI advancements give the search engine superpowers that make the pathway toward finding information more effortless than ever. In reality, the picture this paints for brands feels bleak: Traffic is dropping and zero-click search is rising. Much like HBO’s The Last of Us, it’s hard to know where to go and how… Read more »
Life rarely goes exactly as planned. I always pictured my career as one of those rom-com montages where the full-of-potential young professional climbed the corporate ladder with ease. I was going to be the career gal, the one who juggled it all and never missed a beat. Then, life threw a curveball — or rather, a tiny human that I had dreamed about my whole life… Read more »
Traditional search engine platforms are increasingly integrating artificial intelligence (AI), and generative AI platforms are integrating search capabilities more and more. As a result, search user behavior is continuing to shift. While analyses of these behavioral changes often focus on generations or age groups, for business-to-business (B2B) brands, the most relevant way to determine if an audience is using AI-enabled search platforms like ChatGPT Search, Perplexity,… Read more »
At a recent PRSA-NY media meet and greet, producers from Bloomberg, CBS, and NBC’s Today Show gathered to pull back the curtain on what they really want from publicists and, maybe more importantly, what they can’t stand. The conversation revealed more than just pitching preferences. It exposed deeper macro shifts shaping modern media relations. Related Read – The New Definition of “Top-Tier” Media As shrinking newsrooms… Read more »