Leading Integrated Marketing and PR Agency Scores Partnership with Global Media Brand
PAN Communications, an integrated marketing and PR agency for the B2B technology and healthcare industries, today announced the relocation of its New York office to a unique, branded space in the Empire State Building. PAN originally unveiled its “PANhattan” office last August at the WeWork NoMad, under the leadership of vice president and general manager, Ryan Wallace. The relocation from a shared collaborative space to a fully PAN-branded office signifies an important milestone in the agency’s 5-year growth plan, giving the team ample opportunities to host clients, prospects and recruits.
In a short period of time, the “PANhattan” team has attracted top integrated marketing and PR talent, allowing them to triple in size and increase brand awareness among NYC brands. Always emphasizing the importance of work-life balance and an award-winning culture, PAN supported two employees, Lauren Kaufman and Kathryn Snyder, in their relocation to the “Big Apple” to join the talented New York team. Kathryn brings with her a taste of the west coast as she moved from San Francisco back in June. Lauren, a data and analytics specialist with deep experience utilizing marketing technology for her clients, will make a splash in the New York martech, adtech and fintech spaces.
“It is truly humbling to have this kind of success in such a short period of time, and to see that success built in partnership with incredible talent from across New York, and the PAN network,” said Wallace. “As we continue to grow, we’re looking for bright minds and bold thinkers who want to push the boundaries of storytelling for our clients and the industry. We welcome those individuals who share an entrepreneurial spirit and who want to, together, accomplish great things.”
Not only has PAN seen advancements in staffing, but the firm recently added global media brand Forbes to its client portfolio out of both New York and Boston. As agency of record, PAN will play a strategic role in crafting the brand’s messaging and positioning, supporting LIVE events and creating innovative campaigns for Forbes’ target audience. This addition comes alongside key portfolio expansions in other markets such as martech, adtech, fintech and eCommerce, including brands like MediaMath, WhiteOps, CommerceCX and CGS to name a few.
“It’s an exciting time for PAN as we continue to build momentum and acquire talent in our regional markets, and New York is no exception,” said Philip A. Nardone Jr., president & CEO. “The advantage of having four national offices is that our firm can provide its employees and clients with an abundance of opportunities to seek cross-office collaboration during a time when work-life balance is critical to any agency’s success. I look forward to carrying our incredible culture and values with us as PANhattan settles in to its new home in the Empire State Building.”
This release originally appeared on Business Wire. Click here to view.