Agency looks to strengthen U.K. leadership team and pursue X-Tech growth markets
PAN Communications, an integrated marketing and PR agency for B2B brands, today announced the hire of Martin McGourty in the firm’s U.K. office. McGourty is an award-winning communications leader with over a decade of agency and in-house experience across technology, media, professional and financial services. The appointment follows PAN’s July 2019 expansion into the U.K. market and impressive account wins across the agency’s technology portfolio.
Most recently, McGourty was the head of marketing at virtual reality streaming service LIVR, and previously held senior roles at several U.K. agencies such as Man Bites Dog and W Communications. In joining PAN, McGourty will provide cutting-edge creative work for the firm’s U.K. and global clients, while helping the agency broaden its expertise in emerging X-Tech markets, including EcoTech, LegalTech and RealEstateTech.
McGourty will report to U.K. Managing Director Gareth Thomas and Vice President & General Manager Nia Evans, further bolstering the PAN UK leadership team and supporting its strategy for 2020, with organic growth and new business opportunities as a key focus area.
“Martin’s track record of spearheading brand-building programmes for high-growth tech start-ups will add tremendous value to our clients,” said Thomas. “We’re seeing an uptick in requests from brands that need help adjusting their marketing strategies given recent events, and he has the right mix of experience with Corp Comms and SABRE campaign awards under his belt to do the job. We’re excited to see him lead client work at PAN that will earn similar recognition.”
“What first attracted me to PAN was the client roster of innovative, market-leading technology brands and the agency’s overall approach to integrated marketing and PR. After meeting with the leadership team and getting a feel for the people-first culture that PAN UK has to offer, I was all in,” said McGourty. “There is a massive amount of change and adjustment going on across the globe right now, and I look forward to tackling these communication challenges with this ambitious group, while helping the team grow its technology portfolio in the coming year.”
About PAN UK
The PAN Communications UK office is committed to helping B2B and B2C tech brands grow through integrated marketing & PR strategy. The award-winning team of twenty is currently shortlisted for UK Technology Agency of the Year by the PR Moment Awards and is one of PAN’s five offices. Some of PAN UK’s clients include global companies like Samsung, Monster.com, Degreed and Payoneer, as well as earlier stage innovators such as ClearScore, By Miles and HomeMade.