Humans love stories. We always have – fairy tales, bedtime stories, ghost stories and movies. We can’t get enough. B2C brands such as Apple, Nike and Dove connect with consumers on an emotional level using stories to make us laugh and cry, ultimately building trust and creating advocates for life. There are 2.5 quintillion bytes of data created each day. By using a combination of creativity and emotional storytelling, B2B brands can break though the noise and beat the competition.
Infographic
Content Marketing
Integrated Marketing
Utilizing Storytelling in B2B Content Marketing
Author: 
PAN
Brand Experience Report 2025In PAN's most recent Brand Experience Report, we investigate the connection between AI tools and dwindling brand signals. Read on for ways to strengthen your brand – and demand.