PR metrics are a set of measurements or key performance indicators (KPIs) used to gauge the efficacy of earned media opportunities. At PAN, we help our clients realize their full potential with the perfect mix of brand awareness and demand generation activities so they can engage potential buyers through all stages of the sales funnel with a simple, seamless narrative thread. That’s why even our PR metrics go beyond earned media KPIs to take an integrated approach. When used individually and holistically, the 12 metrics in the following infographic allow integrated PR and marketing teams to examine when (and how) earned media coverage impacts brand and demand:
