Mark Nardone, Executive Vice President at PAN Communications, recently had the pleasure of sitting down with Kim Davis, Editor-in-Chief of DMNews, in the “One on One” podcast series to discuss the B2B marketing growth journey.
This episode’s discussion revolved around NXT Stage, PAN’s unique guide for marketers on how to reach brand awareness, ROI and funding goals as your organization begins to scale. Mark and Kim focus on the seven key elements for marketers that are currently in the mid-stage (Series B or C) and how those elements can help build and execute the proper growth strategy.
Here are a few key takeaways from the conversation:
- Don’t jump out of a funding round and expect to create a massive marketing plan. Take things slow and be really effective and personalized with your approach from the start.
- Every growth journey is unique. Some smaller, more early-stage brands may be ready for a mid or late-stage marketing activity – and others may not be. Monitor the growth of your brand and its customer base to decide what’s right for you.
- Every B2B marketer should have some type of paid, earned, shared and owned (PESO) activities they’re executing.
- Marketing skillsets and departments are constantly changing across every size of brand. This is where an integrated agency comes into play – find a partner that is agile and will help you adjust your strategy as the industry evolves.
To learn more about the B2B marketing growth journey, listen to the full podcast below.