Mark Nardone, Executive Vice President at PAN Communications, recently had the pleasure of sitting down with Kim Davis, Editor-in-Chief of DMNews, in the “One on One” podcast series to discuss the B2B marketing growth journey.
This episode’s discussion revolved around NXT Stage, PAN’s unique guide for marketers on how to reach brand awareness, ROI and funding goals as your organization begins to scale. Mark and Kim focus on the seven key elements for marketers that are currently in the mid-stage (Series B or C) and how those elements can help build and execute the proper growth strategy.
Here are a few key takeaways from the conversation:
To learn more about the B2B marketing growth journey, listen to the full podcast below.