With an annual retail industry show set on the national stage (NRF stands for National Retail Federation, after all), it’s no wonder the 2025 NRF Conference & Expo is considered by many to be the top retail event of the year. On average, more than 5,000 brands from around the world flock to New York City for Retail’s Big Show.
NRF 2025 promises to deliver valuable opportunities to network with colleagues, explore innovative solutions, and learn about cutting-edge retail strategies and emerging industry trends.
Read on to learn more about NRF 2025 and its host city.
NRF 2025 New York: What’s Happening
Check out the full agenda for details.
When Is NRF? 2025 Dates for Retail’s Big Show
The dates for this year’s NRF Conference & Expo are January 12-14, 2025, with the NRF Opening Party kicking off the evening of Saturday, January 11, 2025 from 6:00 p.m. to 7:30 p.m. at the New York Marriott Marquis.
In addition to the aforementioned dates for the Conference & Expo and its Opening Party, the following related event dates are also of interest to NRF 2025 attendees, exhibitors, and sponsors:
- Vendors in Partnership (VIP) Awards are scheduled for Friday, January 10, 2025 from 6:00 p.m. to 10:00 p.m. at New York’s Gotham Hall.
- What’s in Store for Retail Media Networks is a full-day special program taking place on Saturday, January 11, 2025 from 8:00 a.m. to 5:00 p.m.
- Retail Store Tours are available at select times and locations on Saturday, January 11, 2025; Monday, January 13, 2025; and Tuesday, January 14, 2025.
Please refer to nrfbigshow.nrf.com for additional and official details.
NRF 2025 Location
The location of NRF 2025 is New York, NY. More specifically, the NRF trade show is taking place at the Jacob K. Javits Convention Center, officially located at 429 11th Avenue, New York, NY 10001.
About the Jacob K. Javits Convention Center
Operated by the New York Convention Center Operating Corporation (NYCCOC), a public benefit corporation, the Javits Center offers 850,000 square feet of flexible exhibition space, industry-leading services, and top-of-the-line amenities — all under a giant green roof and one-acre rooftop farm — in a six-block facility found along the scenic Hudson River in the resurgent new West Side neighborhood.
- Take a 360-degree virtual tour of North Javits for a glimpse of what to expect onsite.
- Check out the floor plans to help you get your bearings within the facility.
- Explore the building rules and operational policies for guidance on everything from fire safety to the delivery of freight.
- Get tips on getting there by train, bus, car, plane, taxi, truck, and bike.
NRF 2025 New York: What to Expect
As one of the top travel destinations in the United States, New York City garners more than 62 million visitors annually. Boasting mouth-watering culinary adventures, premier shopping, bustling nightlife, awe-inspiring attractions, exhilarating sporting events, and more, the NFR 2025 host city has much to offer.
About New York City
Located in the Eastern Time Zone — just 97 miles northeast of Philadelphia, PA; 216 miles southwest of Boston, MA; and 228 miles northeast of Washington, DC, the city of New York has a humid subtropical climate with cold and snowy winters. Per AccuWeather data, visitors to NRF 2025 in New York City can expect outdoor daily highs of 39 degrees Fahrenheit and nightly lows of 27-28 degrees Fahrenheit in mid-January.
Checkout the following areal tourism resources for helpful tips and advice about exploring and getting around the city:
About the NRF Convention for 2025
According to the latest from the NRF, the 2025 event crew has been hard at work developing an outstanding education and networking program — including everything from traditional lecture-style sessions to interactive workshops. Give the following video a watch for a taste of what to expect from the convention.
NRF Show App
Does Retail’s Big Show have an app? Of course it does! The app is available in the Apple App Store and Google Play Store.
The NRF Events App is an essential resource for attendees, exhibitors, and sponsors. It’s where you can connect and schedule meetings, create a custom schedule, view speaker and session information, and get easy directions to anywhere in the building as the 2025 NRF Conference & Expo unfolds.
Need additional help getting around the Expo? Check out the 2025 Expo Map for a bird’s eye view, and don’t forget about special areas like the Foodservice Innovation Zone for a more tailored experience.
NRF 2025: How to Connect with PAN
Retail’s Big Show is where big ideas are born. Join us in moving those ideas into strategic action by connecting with our integrated marketing and PR experts as well as our client partners in attendance at the event. The time to seize the opportunities afforded by the retail revolution is now.
