Popular Searches
After catching the eyes of Venture Capitalists and securing series C funding, it’s now the perfect time to leverage this triumph and reach new and existing audiences. To that end, this means surveying your public relations and marketing engine to ensure that it is running on all cylinders as you prepare for this next stage of growth.
PANhattan Celebrated its Grand Opening with a star-studded media panel entitled “Integrated Marketing and Media Trends from 2019 Newsmakers.”
J.P. Morgan Healthcare Conference brings together more than 40,000 stakeholders from every area of the healthcare landscape. Keeping pace on the top conversations in the life sciences sector, PAN assembled a few areas to track as you continue to invest in your PR and content marketing programs.
PR has evolved – it’s no longer just press releases, thought leadership and speaking opportunities at events. It has morphed into an integrated service offering where agencies are now expected to deliver marketing combines with PR which includes social media, content and influencer marketing all cohesively working together.
It can be difficult to prove a correlation between sales and PR, and industry professionals now need to fight harder to stay abreast of new trends, to ultimately maintain a strategic seat at the table. As the evolution of what it means to be a PR professional continues, here are the five trends you need to watch in order to keep up in 2019.
Content is a core component of any B2B marketing campaign. It’s what helps establish a brand’s voice, informs buyers and keeps them captive along the purchase journey. Discover a few tactics for grabbing the attention of B2B buyers and guiding them through their purchase decision with engaging and informative touchpoints.