Authors: Dana Kringel

How to Create a B2B Influencer Program That Delivers ROI

Date: Categories: Integrated Marketing

The term “influencer,” brings forth the image of an audience captivated by clothing hauls, makeup swatches and restaurant reviews. And in the endless scroll of from one account to the next, we’ve seen the recommendations from these influencers…actually make a difference. Viral products go out of stock in sales spikes, companies are catapulted into mainstream brand awareness, and sometimes even media coverage rolls in. Now, those… Read more »

The PAN Rundown: 2025 Cyber Marketing Trends

Date: Categories: Technology

At the 2024 CyberMarketingCon this December, the industry’s best GTM leaders and doers spoke candidly to the challenges and opportunities in today’s landscape. In response to rising threats from cyberattacks, the cybersecurity industry saw an unprecedented number of new innovations in 2024. And despite most companies facing tight budgets, these incidents have strengthened understanding that cybersecurity is worth the investment. One thing all the panelists agreed… Read more »

Breaking Through the Noise with Timely Cybersecurity Storytelling 

Date: Categories: Technology

With near daily news reports on major cyberattacks, it’s clear that cybersecurity is an issue of everyday importance. But when the news cycle is oversaturated with attacks (and the same tired advice about how to mitigate them), it can be hard for brands to break into the conversation. Despite having a credible POV or valuable story to tell, many struggle to prove the why now.  The… Read more »

Cybersecurity Perspective: The Convergence of the CISO and CMO

Date: Categories: Technology

Tell me if you’ve heard this one: A Chief Information Security Officer (CISO) and a Chief Marketing Officer (CMO) walk into a bar. The CISO turns to the CMO and says, “Actually, we have a lot to talk about.” The joke here is that it’s not funny at all. As unlikely a pair as they may seem, the CISO and CMO are on the same team… Read more »