MassChallenge: Building Brand Awareness
Support local brand and build national awareness for MassChallenge and its major initiatives, while positioning executives as thought leaders in new and existing industries.
Through strategic counsel and media planning, PAN has helped introduce MassChallenge to a broad swath of national and trade media outlets. Our efforts have helped drive awareness for PULSE@ promoting the growth of digital healthcare, as well as introducing MassChallenge’s new managing director and her vision.
PAN has created a rolling thunder campaign leading up to their annual cohort event in November 2017 via aggressive media outreach to the outlets who matter most with placements in trades and national outlets.
“Both PAN Communications and MassChallenge share in the belief that entrepreneurs are the value creators for society. With a passion for innovation and an incredible track record in strategy, content, and media relations, this PR relationship has helped further propel our growth as a top accelerator for promising companies.”
– Kiki Mills Johnson, Managing Director, MassChallenge Boston
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