Ashley Waters, Vice President, Media at PAN Communications

Ashley Waters

Vice President, Media Relations | Virtual Community

Ashley is the Vice President of Media Relations, focusing on PAN’s B2B tech practices. In this position, Ashley brings more than 11 years of traditional media relations, crisis communications, event coordinating, and message development to the team, including an eight-year tenure at PAN.

Ashley acts as an account and agency leader, heading up the internal media relations specialist team. Within Team Media, she oversees the specialists, mentors junior colleagues, and develops and delivers agency-wide media relations training. Ashley also joins accounts during major campaigns or kick-offs to develop strategy and media outreach. Her responsibilities when joining these programs include directing high-impact media events, partnering on media messaging, developing strategy, and execution with her deep relationships in various outlets.

Ashley is based in Philadelphia and primarily works out of PAN’s NYC office. She earned her MBA and her BA in Communications and Journalism from Northeastern University in Boston. 

“I was once asked about my hobbies and found myself answering that learning is my hobby. It’s why I went back to school to get my MBA, it’s why I love Masterclass, it’s why I’m a voracious reader – and it’s why I love PR. I’m constantly learning about new clients, new industries, new technologies. And even better, at PAN, I’m lucky enough to be constantly learning from my incredibly smart colleagues.”

Ashley Waters, Vice President, Media at PAN Communications, headshot
Ashley Waters
Vice President, Media Relations | Virtual Community

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