Selling AI Products and Services: The Ultimate Guide
…explain how to tailor your marketing to AI algorithms? If so, click here, here or here. If not, keep reading! Table of Contents Selling AI in Today’s Competitive Landscape How…
How to Get Listed in AI Platform Responses: A 3-Step Approach
…than ever. A 3-Step Approach to Getting Listed in AI Platform Responses Getting listed in AI platform responses requires an SEO-rich integrated marketing and public relations strategy, also known as…
Demand & Lead Generation
…& Planning Account_Based_Marketing Account-Based Marketing Messaging_Positioning Messaging & Brand Narratives Paid_Media Paid Media Marketing_Operations Marketing Operations SEO_Strategy Content & SEO Research CRO Ranking Reporting, Analytics, & Optimization We find true…
Generative AI Search Engine Optimization Explained
…or strategy. Ownership: Call it ownership. Call it branding. Call it PAN’s approach to content for GEO. Distribution: Spread the word about that theory or strategy across PESO media, embracing…
AI Overview Tracker
…opportunities for organic content to rank in the way you’ve known them to. This is the time to invest in educational content, build domain authority, and establish your brand voice…
Data & Analytics
…Earned Media: How to Measure Impact Read More Infographic Public Relations Top 12 Integrated Marketing & PR Metrics Read More Blog Integrated Marketing Content Marketing Metrics that Matter Read More…
Content Marketing and Thought Leadership’s Role in Marketing Transformation
Supercharge Your PR, Content Marketing and Social Media with Influencer Marketing
2020 CMO Reflections: Marketing Leaders Revisit Content Marketing, Data and Advocacy Predictions
The King and I: Demystifying Content Marketing in a World Where Content Reigns Supreme
Brand Experience Report 2025In PAN's most recent Brand Experience Report, we investigate the connection between AI tools and dwindling brand signals. Read on for ways to strengthen your brand – and demand.