Type of Content: Blog
Why Events like HIMSS19 are Important Stepping Stones along your Growth Marketing Journey
Turning Social Listening into a Strategy Can Improve a Brand’s Performance
Social listening is a form of business intelligence that helps businesses closely monitor the conversations and sentiment of core audiences across social platforms. It’s a critical tool that can inform real-time decision making. But, how can you effectively track, analyze and respond to online conversations?
A Tale of Two Industries – Healthcare and Technology Join Forces
As more technology giants announce partnerships with healthcare and pharmaceutical organizations in 2019 and beyond, PR professionals must stay spry. This is in large part because there isn’t a “one-size-fits-all” model for how to tell these stories of convergence. Here’s a deep dive into how healthcare and technology organizations are joining forces as both industries undergo rapid changes.
Supercharge Your PR, Content Marketing and Social Media with Influencer Marketing
PAN Employee Spotlight: New York’s Account Supervisor, Integrated Marketing, Lauren Kaufman
J.P. Morgan Healthcare Conference 2019: Top Biotech Industry Takeaways
J.P. Morgan Healthcare Conference brings together more than 40,000 stakeholders from every area of the healthcare landscape. Keeping pace on the top conversations in the life sciences sector, PAN assembled a few areas to track as you continue to invest in your PR and content marketing programs.
Why Being Human Is the Key Ingredient to Storytelling
Before starting to tell even the simplest story you must know your audience and end goal. This post explores three key strategies to telling a successful story — make it human, keep it clear and concise, and listen to criticism.
Redefining PR: Building an Integrated Approach to Your Communications Strategy
PR has evolved – it’s no longer just press releases, thought leadership and speaking opportunities at events. It has morphed into an integrated service offering where agencies are now expected to deliver marketing combines with PR which includes social media, content and influencer marketing all cohesively working together.
Top Five PR Trends for 2019
It can be difficult to prove a correlation between sales and PR, and industry professionals now need to fight harder to stay abreast of new trends, to ultimately maintain a strategic seat at the table. As the evolution of what it means to be a PR professional continues, here are the five trends you need to watch in order to keep up in 2019.