Type of Content: Blog
J.P. Morgan Healthcare Conference 2019: Top Biotech Industry Takeaways
J.P. Morgan Healthcare Conference brings together more than 40,000 stakeholders from every area of the healthcare landscape. Keeping pace on the top conversations in the life sciences sector, PAN assembled a few areas to track as you continue to invest in your PR and content marketing programs.
Why Being Human Is the Key Ingredient to Storytelling
Before starting to tell even the simplest story you must know your audience and end goal. This post explores three key strategies to telling a successful story — make it human, keep it clear and concise, and listen to criticism.
Redefining PR: Building an Integrated Approach to Your Communications Strategy
PR has evolved – it’s no longer just press releases, thought leadership and speaking opportunities at events. It has morphed into an integrated service offering where agencies are now expected to deliver marketing combines with PR which includes social media, content and influencer marketing all cohesively working together.
Top Five PR Trends for 2019
It can be difficult to prove a correlation between sales and PR, and industry professionals now need to fight harder to stay abreast of new trends, to ultimately maintain a strategic seat at the table. As the evolution of what it means to be a PR professional continues, here are the five trends you need to watch in order to keep up in 2019.
How B2B Tech Brands Can Tap into Content Marketing
Content is a core component of any B2B marketing campaign. It’s what helps establish a brand’s voice, informs buyers and keeps them captive along the purchase journey. Discover a few tactics for grabbing the attention of B2B buyers and guiding them through their purchase decision with engaging and informative touchpoints.
Dust Off the Elevator Pitch, It’s JPM Week
J.P. Morgan Healthcare Conference will bring together healthcare and biotech executives, investors, strategics and suitors that want to pony up behind the next big innovation. Keep these three things in mind before heading to the conference this week in San Francisco.
San Francisco Networking: PRSA Year in Review
In 2018, PAN’s John Vernon was proud to serve as PRSA-SF’s Chapter President – it was a fun, memorable and an impactful. Discover his highlights and lessons learned from last year.