Whether we realize or not, we’re all influencers. From the movies we enjoy to the restaurants we sample, our recommendations have an outsized impact on those with whom we have a personal relationship. In the experience economy, B2B brands are exploring ways to replicate that trusted relationship on a much bigger scale.
Tapping into internal expertise through a thought leadership program is a powerful way to establish a brand’s position as a leading resource to customers and prospects. Check out our latest infographic where we dive deeper into how thought leadership can supplement any marketing strategy.
To learn more about developing a thought leadership strategy, download our eBook below.