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Why Thought Leadership is the Catalyst for Building Trust for B2B Brands

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Whether we realize or not, we’re all influencers. From the movies we enjoy to the restaurants we sample, our recommendations have an outsized impact on those with whom we have a personal relationship. In the experience economy, B2B brands are exploring ways to replicate that trusted relationship on a much bigger scale.

Tapping into internal expertise through a thought leadership program is a powerful way to establish a brand’s position as a leading resource to customers and prospects. Check out our latest infographic where we dive deeper into how thought leadership can supplement any marketing strategy.

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To learn more about developing a thought leadership strategy, download our eBook below.

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An image of PAN's Brand Experience Report on the Potentials and pitfalls of AI for marketers

In our annual Brand Experience Report, we asked marketers and customers how they are using and experiencing AI to better understand how the technology is changing that relationship.