PAN Communications Expands Healthcare PR Practice with New Client Wins

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Boston, Mass. – February 15, 2012 – PAN Communications, a public relations and digital media leader driving communications strategy for national and global emerging and innovative growth companies in healthcare and life sciencestechnology, and consumer engagement, today announced that it has been selected as the agency of record for Pri-MedArcadia Solutions andCapsule Tech, Inc.; three healthcare leaders driving advancement and change in the delivery of modern medicine.

As healthcare organizations look to drive Electronic Medical Record (EMR) adoption, strive to achieve Meaningful Use and comply with industry regulations and mandates such as ICD 10, the roles of healthcare technology and collaboration continue to grow rapidly.

PAN and its clients are preparing to attend HIMSS12 in Las Vegas the week of February 20. HIMSS is the healthcare industry’s premier membership organization, and its annual conference is one of the most reputable in Healthcare IT, attracting both solution providers and healthcare organizations from across the industry.

These three new clients will be joining an existing healthcare roster that includes PAREXEL International, a leading global biopharmaceutical services provider; HealthEdge, the only modern, enterprise-class software platform for healthcare payors; and Milton Hospital which provides community-based healthcare to people of all ages in local communities. PAN provides a variety of results-driven services for these clients, including media relations, digital influence support and content marketing development.

About Pri-Med, Arcadia Solutions and Capsule Tech, Inc.:

  • Pri-Med – Pri-Med provides first-in-class professional medical education, founded on the premise that healthcare knowledge is global but the delivery of healthcare is local. As the nation’s leading provider of professional medical education, Pri-Med improves patient care one marketplace at a time by offering collaborative and transparent learning environments and online activities. Its conferences seek to transform the live medical meeting and rethink how professional medical learning is conceptualized, delivered and exchanged.
  • Arcadia Solutions (HIMSS Booth #4416) – Arcadia Solutions is a nationally recognized, leading healthcare consulting firm that engages with both payers and providers to design, implement, and manage healthcare information technology (Health IT) infrastructure and applications. Since 2002, Arcadia’s focus on data-driven solutions has allowed clients to more efficiently and cost-effectively manage their information through the right blend of people, processes, technology, and strategy.
  • Capsule Tech, Inc. (HIMSS Booth #6141) – Capsule is the leading global provider of medical device connectivity solutions for hospitals. The company’s software and hardware products seamlessly connect virtually any medical device to any information system in any department. Through its innovative technology, Capsule enables hospitals using electronic medical records and other common information systems to reduce costs, increase efficiency and improve patient care. Capsule was recently included in InformationWeek’s “Health IT’s Newest Ideas: HIMSS12 Preview.”

“We’re excited to represent these three clients who play an active role in the future of the healthcare industry,” said Gene Carozza, vice president at PAN. “Technology and collaborative platforms are fundamentally changing the way healthcare professionals interact with each other and patients. Companies in the healthcare and life science space are moving quickly to adopt these technologies both to pave a better healthcare system and as a competitive advantage.”

About PAN Communications

With an expertise in content creation, PAN Communications is an award-winning public relations agency that utilizes all media and disciplines to increase awareness and opportunities to achieve our clients’ business objectives. As an integrated communications partner to companies that lead their industries or those that aspire to, PAN drives strategic public relations for technology, consumer engagement and healthcare & life sciences brands. For more information visit our website at, follow us on Twitter (@PANcomm) or call 617.502.4300.

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