Since PAN was founded more than 25 years ago, we’ve always had a deep passion for and expertise in B2B technology, with a particular focus on cybersecurity. As a growth-focused IM and PR agency, we’ve worked with cyber brands across the board — from well-established powerhouses to lesser known brands that we’ve turned into powerhouses. Across them all, the consistent thread has been our ability to partner on telling some amazing stories — leading to some amazing results.  

B2B Technology Momentum

Our expertise supported the firm in gaining impressive cyber momentum to close out the year, as we welcomed four leading brands to the agency’s roster in four months. New additions to PAN’s security roster include leading brands in API and web application protection, cloud-native logging and security analytics, external attack surface management, and cloud security and licensing. They join an impressive group of established cyber security clients, including companies in web security, identity verification and authentication, EDR and XDR, and more B2B technology and security niches. 

Our legacy of delivering stellar results for cyber brands comes from our deep expertise in the industry and ability to help clients’ stories resonate and stand out in a crowded market.

“Cybersecurity has always been a passion of the agency’s,” said Juliana Allen, Executive Vice President, Technology. “It’s fast-paced, fascinating and so relevant to so much that is happening in the world today. Our legacy of delivering stellar results for cyber brands comes from our deep expertise in the industry and ability to help clients’ stories resonate and stand out in a crowded market.” 

A Vibrant Security Practice

These new clients follow closely on the heels of PAN’s increasing commitment to support cyber brands. A recently launched landing page showcases a variety of knowledge sharing resources to better understand and track the cybersecurity trends impacting marketing and communications teams. It includes an analytics-driven research series conducted and authored by PAN security leaders exploring the breaking news cycles for recent major cybersecurity incidents, as well as the PAN CyberPulse dashboard, a first-of-its-kind resource for real-time cybersecurity conversation monitoring. 

Learn more about PAN Security.