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hybris Selects PAN Communications as PR Agency of Record for North America

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BOSTON—May 21, 2015 – PAN Communications, an integrated public relations, content marketing and digital media agency for the technologyconsumer tech and healthcare industries, has been named the agency of record for hybris software, an SAP company, that provides omni-channel customer engagement and commerce solutions.

hybris has worked with some of the world’s leading organizations to attract, retain and grow a profitable customer base, including 3M, ASICS, Bridgestone, Levi Strauss & Co. and Nespresso. To up-level its media visibility and content development, the company kicked off 2015 with a shift in its public relations program. Following a competitive agency review, hybris selected PAN in January for its media relations prowess, ability to streamline communications across other SAP Cloud Lines of Business, strong content development and curation skills, and unparalleled knowledge of the marketing and customer engagement industries.

“PAN is a true partner to us. It is evident that the team enjoys working together and it has come through in the results,” said Geraldine Teboul, director, global communications, hybris and SAP Customer Engagement and Commerce. “In just a few months, we have established increased visibility in the business press and impressive standalone coverage for hybris’ offerings.”

In the first quarter of 2015, PAN secured 18 pieces of top-tier coverage for hybris, and increased the company’s thought leadership through a series of unique bylined articles published in key trade publications. The team also secured 10 original placements following the launch of the SAP hybris Marketing solution, working to differentiate the company’s unique capabilities in the crowded marketing technology landscape.

“We’re proud to further extend our relationship with SAP by securing hybris as a new, critical piece of our established marketing and customer experience portfolio,” said Lisa Astor, vice president, PAN Communications. “The entire team at hybris provides us with the collaboration, partnership and resources to ensure success and we look forward to continuing to elevate awareness for SAP’s Customer Engagement and Commerce suite.”


This release was distributed via BusinessWire.

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