Developing an influencer marketing program from the ground up is not easy. Brands should look to strategize across a variety of appropriate channels. But how can you be sure you’ve engaged the right channels for your brand? 

When B2B brands find the right influencer relationship, they find an advocate who has the same visions, values and interests. With this alignment and the right process in place, meeting brand awareness, lead-gen and ROI goals is made that much easier. 

While the process of finding your influencers and targeting your audience is different for everyone, there are a few key components to every successful influencer marketing strategy. 

Keep these five components in mind, and your influencer program will be off to a great start. However, the key to lasting success with influencer marketing is making sure you’re constantly measuring your efforts and monitoring your audience’s needs and preferences. 

If you’re interested in reading more in depth about how to implement or up-level your influencer marketing efforts, download PAN’s eBook: The Power of Voice: The Art + Science of Influencer Marketing.