Authors: PAN

Ada CX, Qure.ai, and TensorWave join growing portfolio of AI brands; firm debuts new tool that benchmarks how brands show up across AI platforms BOSTON–(BUSINESS WIRE)– PAN, a global, integrated, data-driven PR and marketing agency for B2B tech and healthcare brands, today announced a wave of new client wins and the launch of a proprietary AI Optimization tool — signaling the agency’s continued momentum as B2B brands race to… Read more »

Only 69% of links generated by ChatGPT were real and correctly attributed, raising new concerns about how B2B buyers validate brands in AI-mediated discovery Boston, MA / BUSINESS WIRE / February 19, 2026 / PAN, a global, integrated, data-driven marketing and PR agency for B2B tech and healthcare brands, released new original research showing that a significant share of B2B citations surfaced by ChatGPT are inaccurate, misattributed, or entirely fabricated,… Read more »

Driven by rising demand for AI-informed, analytics-led websites, PAN formalizes its long-standing web expertise into a full-service offering supporting strategy, UX, messaging, creative, development, and ongoing optimization. Boston, MA / BUSINESS WIRE / DECEMBER 15, 2025 / PAN, a global, integrated, data-driven marketing and PR agency for B2B tech and healthcare brands, today announced the launch of its new B2B Web Services offering. The new capabilities expand the agency’s integrated marketing services… Read more »

Building on agency-wide AI momentum, PAN expands its expertise to guide brands through a new era of discovery.  Boston, MA / BUSINESS WIRE / November 5, 2025 / PAN, a global, integrated, data-driven marketing and PR firm for B2B tech and healthcare brands, today announces its new AI Optimization service line — driven by brands’ growing demand for AI visibility —  as well as the appointment of Zareen Fidlon as Head of AI Innovation, expanding her current role as Senior Vice President of Integrated Marketing to… Read more »

Boston, MA and London, UK / BUSINESS WIRE / September 11, 2025 / PAN, a global integrated data-driven marketing and PR firm for B2B tech and healthcare brands, today announced the appointment of Catherine Coffey as Managing Director of its UK operations. This leadership addition marks a significant step in advancing PAN’s global focus, which has seen undeniable momentum in the past year. With this move,… Read more »

BOSTON, MA / BUSINESS WIRE / June 24, 2025 / PAN, a global integrated data-driven marketing and PR firm for B2B tech and healthcare brands, today shared details of the firm’s expanding partnership with current client and end-to-end supply chain solution provider Infios, formerly Körber Supply Chain Software.  Initially tapped in September 2023 to scale brand awareness for Infios in the US, PAN built on the… Read more »