Authors: PAN

Only 69% of links generated by ChatGPT were real and correctly attributed, raising new concerns about how B2B buyers validate brands in AI-mediated discovery Boston, MA / BUSINESS WIRE / February 19, 2026 / PAN, a global, integrated, data-driven marketing and PR agency for B2B tech and healthcare brands, released new original research showing that a significant share of B2B citations surfaced by ChatGPT are inaccurate, misattributed, or entirely fabricated,… Read more »

Driven by rising demand for AI-informed, analytics-led websites, PAN formalizes its long-standing web expertise into a full-service offering supporting strategy, UX, messaging, creative, development, and ongoing optimization. Boston, MA / BUSINESS WIRE / DECEMBER 15, 2025 / PAN, a global, integrated, data-driven marketing and PR agency for B2B tech and healthcare brands, today announced the launch of its new B2B Web Services offering. The new capabilities expand the agency’s integrated marketing services… Read more »

Building on agency-wide AI momentum, PAN expands its expertise to guide brands through a new era of discovery.  Boston, MA / BUSINESS WIRE / November 5, 2025 / PAN, a global, integrated, data-driven marketing and PR firm for B2B tech and healthcare brands, today announces its new AI Optimization service line — driven by brands’ growing demand for AI visibility —  as well as the appointment of Zareen Fidlon as Head of AI Innovation, expanding her current role as Senior Vice President of Integrated Marketing to… Read more »

Boston, MA and London, UK / BUSINESS WIRE / September 11, 2025 / PAN, a global integrated data-driven marketing and PR firm for B2B tech and healthcare brands, today announced the appointment of Catherine Coffey as Managing Director of its UK operations. This leadership addition marks a significant step in advancing PAN’s global focus, which has seen undeniable momentum in the past year. With this move,… Read more »

BOSTON, MA / BUSINESS WIRE / June 24, 2025 / PAN, a global integrated data-driven marketing and PR firm for B2B tech and healthcare brands, today shared details of the firm’s expanding partnership with current client and end-to-end supply chain solution provider Infios, formerly Körber Supply Chain Software.  Initially tapped in September 2023 to scale brand awareness for Infios in the US, PAN built on the… Read more »

Azizza joins Ashley Waters, Lauren Hill and Ashley Wallace Jones on leadership team of specialists spanning PR, data and integrated marketing  BOSTON, MA / June 18, 2024 / PAN, an integrated, data-driven marketing and PR firm for B2B technology and healthcare brands, today announced Azizza Brinson has joined the agency as Vice President of Media Relations and Head of DEI. In this role, Azizza joins forces with… Read more »