Popular Searches
More than ever, measurement, reporting, and analysis are key to a successful integrated marketing and public relations (PR) program. However, it’s important that these integrated marketing and PR metrics are presented and interpreted in a way that they can effectively be put to use. At the end of the day, we all think we want more data, but what we really want is good data that… Read more »
Since we rolled out PAN’s new brand identity last week, I thought it might be fun to address a little mystery – what does PAN stand for? Over the years I’ve heard all sorts of theories, one of the most popular is PAN was the Greek god of shepherds, hunters, and the untamed wilderness. He was the original “bad boy,” which is a cool persona, but… Read more »
It’s not about standing still and becoming safe. If anybody wants to keep creating, they have to be about change. – Miles Davis For three decades, PAN has had a front-row seat to the marketing and PR revolution. We’ve witnessed the rise of disruptive technologies, the shift in customer behavior, the unforgettable power of data and the constant evolution of our industry. Throughout it all, we’ve… Read more »
Tell me if you’ve heard this one: A Chief Information Security Officer (CISO) and a Chief Marketing Officer (CMO) walk into a bar. The CISO turns to the CMO and says, “Actually, we have a lot to talk about.” The joke here is that it’s not funny at all. As unlikely a pair as they may seem, the CISO and CMO are on the same team… Read more »
In case you weren’t aware, April marks Celebrate Diversity Month. This month, it’s more important than ever to reflect on the progress and setbacks in our journey toward building inclusive and equitable workplaces. I recently came across this Axios article that highlights startling statistics of corporations scaling back their DEI initiatives. It’s extremely disheartening to see the enthusiasm and commitment once displayed toward creating diverse and… Read more »