Type of Content: Blog

The Growing CCO to CEO Pipeline: A Note from Chief Client Officer of PAN, Darlene Doyle

Date: Categories: Integrated Marketing

Axios reports that more Chief Communications Officers are reporting into the CEO. The survey, published by Memo, cites an increase of 34% in CCOs reporting into CEOs. I couldn’t love this stat more! Not just because it shows the elevation of comms in organizations, but because it signals that companies are understanding why the role should be elevated in the first place. Strategic communications helps your… Read more »

Why My Shift from Founder Mode to Manager Mode Was an Inflection Point for PAN

Date: Categories: Culture/Agency Life

Running a tech PR firm means that the latest buzzwords in the industry often come across my desk. The latest, “Founder Mode,” piqued my interest because I used to lean into it personally. For those unfamiliar, the Founder Mode concept was popularized by Paul Graham of Y Combinator. It speaks to the unique position founders have within their companies. I’ve learned A LOT as the leader… Read more »

Why We Continue to Invest in Our HBCU Guest Lecture Series

Date: Categories: Culture/Agency Life

September brings a mix of emotions. Some of us are soaking up the last few days of summer, and many eagerly anticipate everything that comes with fall. At PAN, a big focus of September is kicking off for our four-part guest lecture series at the Historically Black Colleges and Universities we partner with. This year, I’m excited to share that we’ve added a new school to… Read more »

Unlocking the Value of Generative AI For Business: Insights from Peter Cohan

Date: Categories: Integrated Marketing, Technology

We recently had the privilege of hosting a session with Peter Cohan, a distinguished voice in the world of business and technology. As a renowned reporter for Forbes and Inc., an Associate Professor of Management Practice at Babson College, and author of 17 books, Cohan brings a wealth of experience and insight to the rapidly evolving field of generative AI. In our session, Cohan shared valuable… Read more »

The PAN Rundown: Takeaways from Black Hat USA 2024  

Date: Categories: Technology

The cybersecurity industry is closing out a hectic (and exciting!) few months in cybersecurity. Since May, the industry’s top cyber evangelists and security innovators have gathered at two of this year’s biggest events: RSA Conference and Black Hat USA.  At Black Hat Las Vegas, our clients and other leading vendors took part in meaningful discussions on the challenges and opportunities across today’s global threat landscape. In… Read more »

PANpov: Embracing Challenges, Celebrating Growth

Date: Categories: Culture/Agency Life

This piece is part of our PANpov series — firsthand stories from employees about personal experiences. Read more. During high school, I was a hesitant writer, grappling with insecurity and self-doubt. I remember the countless drafts with lots of red ink and the constant questioning of my abilities. Yet, I knew deep down that my potential was far greater than I allowed myself to believe. This realization sparked a… Read more »

Leveraging Data Strategically: A Q&A with Lauren Hill, PAN VP, Head of Data & Analytics

Date: Categories: Integrated Marketing

With more than a decade of experience in leveraging data strategically, Lauren Hill has dedicated her career to creating value for emerging growth and enterprise B2B technology and healthcare companies. Her in-depth expertise across brand and demand has led to thought-provoking campaigns (like this one) that help businesses meet and exceed their goals – with the data to back it up.   She even tracks her own… Read more »

PANpov: How Becoming “Coach Kiah” Changed My Life 

Date: Categories: Culture/Agency Life

This piece is part of our PANpov series — firsthand stories from employees about personal experiences. Read more. I’ve never been much of a teacher. I have issues with patience, and teaching people things that I already know how to do frustrated me. Well, until I started coaching.   During my childhood, I played all the sports – gymnastics, volleyball, softball, soccer, track, you name it. They were an outlet… Read more »