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As people are ramping back up after the holiday season, those of us who work in retail and retail tech are also gearing up for one of the most exciting events to kick off the year – NRF’s Retail Big Show in January in NYC. On the heels of another exciting (and exhausting) retail holiday season, it’s a perfect time to come together and discuss 2025… Read more »
Google’s rollout of AI-generated overviews in the United States and over 100 countries is changing how users interact with search results. Google AI Overviews, previously called the Search Generative Experience (SGE), provide quick, summarized answers at the very top of the Google Search user interface. B2B marketers speculate that once the full impact of this rollout is realized, many of their web pages will experience significant… Read more »
When you’re young, it’s natural to shape your identity around one specific area where you find success. Not to get too “Breakfast Club,” but as a young adult, it’s easy to categorize yourself into a certain role: the brainiac, the jock, the popular one, the artist, or even the rebel. Growing up, I was not the athletic, cool, popular, or beautiful one. I was the “smart”… Read more »
2024 was a year of reckoning for cybersecurity. High-profile breaches at CDK, Ticketmaster, Ascension Health, AT&T, Dell, and others made one thing abundantly clear: Today’s security infrastructure is failing to keep pace with increasingly sophisticated threats. Sensitive consumer data was repeatedly compromised, leaving businesses scrambling to contain fallout that often felt inevitable rather than preventable. As we enter 2025, the stakes are even higher. Companies can’t… Read more »
There’s a well-known Greek saying, “the only constant is change.” Yet, in so many ways, life is cyclical, almost repeatable. This week in the U.S., we’re getting ready to celebrate another Thanksgiving – as we’re also still coming down from the tense excitement of another tight presidential race. While change is unstoppably in the air, there’s also a heavy sense of déjà vu. For some, it… Read more »
HLTH 2024 wrapped up four days of dynamic conversations, gathering thousands of attendees including industry leaders, innovators, and celebrities — all committed to transforming healthcare for the better. What We Heard & What We Saw From advancements in artificial intelligence (AI) and weight management solutions like GLP-1s to a dedicated focus on women’s health and health equity, this year’s themes captured the industry’s push for inclusivity,… Read more »
With Election Day next week, best practices for internal and external communication around the election are top of mind for many. This is especially true of our clients as they navigate polarizing points of view and determine if, when, where, and how they engage in the conversation. Ultimately, how a company approaches this topic is deeply specific and individual to the brand. There are complex… Read more »
This piece is part of our PANpov series — firsthand stories from employees about personal experiences. Read more. I’m excited to share my personal experience with therapy and the positive impact on my mental health. I should preface by saying I am not a therapist (anyone reading this is saying “duh” out loud). And I am most certainly not here to tell anyone what to do. What I am… Read more »
In today’s digital-first world, technology has revolutionized the way we measure marketing and PR effectiveness. From the first introduction of the cookie to the development of advanced CRMs and reporting tools to the budding advancements in AI tech, we’ve exponentially expanded our abilities to track and analyze prospect behavior throughout the customer funnel. In the B2B space, this growing wealth of numbers and knowledge has led… Read more »