If you’re here, chances are you already know that an initial public offering, or IPO, is a monumental step in a brand’s lifecycle. What you may have questions about, though, is how to best prepare for such a milestone. What should your IPO preparation work include? Understanding the process of moving a brand from private to public – operationally speaking – is critical for success. With decades of… Read more »
Brand awareness metrics should be on the mind of every marketing and communications team every day, but especially in 2025. As the digital landscape continues to evolve, marketers are constantly pushed to keep up with new tools (looking at you, Google Analytics 4 (GA4), changing guidelines and regulations (ahem, TikTok vs. the U.S.), and more. Fundamentally, knowing where to start and what to look for can… Read more »
In the Merriam-Webster dictionary, creativity is defined simply as the ability to create and the quality of being creative. As humans, we tend to label creatives as people who make art, who craft, who make unusual work, and who create new ideas. But creativity is much more than that: it transcends the traditional boundaries of artistry and manifests in problem-solving, decision-making, and everyday interactions. Creativity also… Read more »
At the 2024 CyberMarketingCon this December, the industry’s best GTM leaders and doers spoke candidly to the challenges and opportunities in today’s landscape. In response to rising threats from cyberattacks, the cybersecurity industry saw an unprecedented number of new innovations in 2024. And despite most companies facing tight budgets, these incidents have strengthened understanding that cybersecurity is worth the investment. One thing all the panelists agreed… Read more »
With NRF’s Big Retail Show coming up in a few short days, all eyes are on the retail space this week – what’s trending, what’s new, how is AI changing the game, and so forth. To help break down what’s happening ahead of the show, we sat down with Adam Blair, Editor at Retail Touchpoints, to discuss what’s top of mind for industry executives. Adam Blair:… Read more »
As people are ramping back up after the holiday season, those of us who work in retail and retail tech are also gearing up for one of the most exciting events to kick off the year – NRF’s Retail Big Show in January in NYC. On the heels of another exciting (and exhausting) retail holiday season, it’s a perfect time to come together and discuss 2025… Read more »
Google’s rollout of AI-generated overviews in the United States and over 100 countries is changing how users interact with search results. Google AI Overviews, previously called the Search Generative Experience (SGE), provide quick, summarized answers at the very top of the Google Search user interface. B2B marketers speculate that once the full impact of this rollout is realized, many of their web pages will experience significant… Read more »
When you’re young, it’s natural to shape your identity around one specific area where you find success. Not to get too “Breakfast Club,” but as a young adult, it’s easy to categorize yourself into a certain role: the brainiac, the jock, the popular one, the artist, or even the rebel. Growing up, I was not the athletic, cool, popular, or beautiful one. I was the “smart”… Read more »
2024 was a year of reckoning for cybersecurity. High-profile breaches at CDK, Ticketmaster, Ascension Health, AT&T, Dell, and others made one thing abundantly clear: Today’s security infrastructure is failing to keep pace with increasingly sophisticated threats. Sensitive consumer data was repeatedly compromised, leaving businesses scrambling to contain fallout that often felt inevitable rather than preventable. As we enter 2025, the stakes are even higher. Companies can’t… Read more »