Type of Content: Blog
2025 Cybersecurity Predictions: Turning Lessons into Action
2024 was a year of reckoning for cybersecurity. High-profile breaches at CDK, Ticketmaster, Ascension Health, AT&T, Dell, and others made one thing abundantly clear: Today’s security infrastructure is failing to keep pace with increasingly sophisticated threats. Sensitive consumer data was repeatedly compromised, leaving businesses scrambling to contain fallout that often felt inevitable rather than preventable. As we enter 2025, the stakes are even higher. Companies can’t… Read more »
Thanksgiving 2024: Giving Thanks & Spotlighting Allyship
There’s a well-known Greek saying, “the only constant is change.” Yet, in so many ways, life is cyclical, almost repeatable. This week in the U.S., we’re getting ready to celebrate another Thanksgiving – as we’re also still coming down from the tense excitement of another tight presidential race. While change is unstoppably in the air, there’s also a heavy sense of déjà vu. For some, it… Read more »
HLTH 2024: Highlights and Takeaways from the Show Floor
HLTH 2024 wrapped up four days of dynamic conversations, gathering thousands of attendees including industry leaders, innovators, and celebrities — all committed to transforming healthcare for the better. What We Heard & What We Saw From advancements in artificial intelligence (AI) and weight management solutions like GLP-1s to a dedicated focus on women’s health and health equity, this year’s themes captured the industry’s push for inclusivity,… Read more »
Client Considerations When Discussing the Election: A Note from Chief Client Officer of PAN, Darlene Doyle
With Election Day next week, best practices for internal and external communication around the election are top of mind for many. This is especially true of our clients as they navigate polarizing points of view and determine if, when, where, and how they engage in the conversation. Ultimately, how a company approaches this topic is deeply specific and individual to the brand. There are complex… Read more »
PANpov: Investing in Mental Health: How Therapy Became My Foundation for Resilience
This piece is part of our PANpov series — firsthand stories from employees about personal experiences. Read more. I’m excited to share my personal experience with therapy and the positive impact on my mental health. I should preface by saying I am not a therapist (anyone reading this is saying “duh” out loud). And I am most certainly not here to tell anyone what to do. What I am… Read more »
Data-Driven Storytelling: Highlighting Impact Over Output
In today’s digital-first world, technology has revolutionized the way we measure marketing and PR effectiveness. From the first introduction of the cookie to the development of advanced CRMs and reporting tools to the budding advancements in AI tech, we’ve exponentially expanded our abilities to track and analyze prospect behavior throughout the customer funnel. In the B2B space, this growing wealth of numbers and knowledge has led… Read more »
Reflection in Recognition: Celebrating Our People-First Culture at PAN
At PAN, we’re proud to tout “people-first” as a core value. Afterall, our people ARE the business. They are the foundation of who we are as an agency and what makes PAN, PAN. For nearly 30 years, we have cultivated a culture that prioritizes our team. And as the agency has evolved, so have the needs of our team. At the core, we continue to create… Read more »
Breaking Through the Noise with Timely Cybersecurity Storytelling
With near daily news reports on major cyberattacks, it’s clear that cybersecurity is an issue of everyday importance. But when the news cycle is oversaturated with attacks (and the same tired advice about how to mitigate them), it can be hard for brands to break into the conversation. Despite having a credible POV or valuable story to tell, many struggle to prove the why now. The… Read more »
Reflection on 90 Days of Success with PANBlast
Today marks the 90-day PANniversary since we welcomed PANBlast into the PAN family. And while this is cliché to say, time really does fly when you’re having fun. Already at 90 days, it’s hard to imagine PAN without our PANBlast team members. Today, I want to reflect both on the incredible progress we’ve made and also on the valuable lessons I’ve learned throughout this journey. I… Read more »