Infographic Integrated Marketing

The Brand to Demand Disconnect

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The Brand to Demand Disconnect, an infographic from PAN Communications

In today’s dynamic and digital-driven market, B2B businesses face a unique challenge: aligning brand marketing to the actual demand in the marketplace — a vital connection known as brand to demand. This powerful, yet frequently overlooked approach can be the key to unlocking success in an increasingly competitive landscape.

As the business world continues to evolve and competition intensifies, understanding and harnessing the brand-to-demand connection is more important than ever.

Illustrating how a robust brand-to-demand strategy can drive business growth and market penetration, this infographic serves as a guide to bridge the disconnect, empowering your B2B company to truly win in today’s market.

Want more about brand to demand? B2B Marketing Trends: Why Brand to Demand is the Future

We fuse brand, demand, and growth efforts and drive performance across priority channels. Learn more about PAN Activate.

Brand Experience Report 2025

In PAN's most recent Brand Experience Report, we investigate the connection between AI tools and dwindling brand signals. Read on for ways to strengthen your brand – and demand.