Authors: Lauren Hill

Beyond the Rainbow: A Candid Conversation on Pride, Visibility, and Real Allyship at PAN

Date: Categories: Culture/Agency Life

Every June, a familiar pattern unfolds. Logos turn rainbow, campaigns launch, and companies rush to show support for the LGBTQIA+ community. But real allyship doesn’t live in a month, and it doesn’t end with a banner or a hashtag. At PAN, we believe in going deeper. That means asking uncomfortable questions, listening with intention, and holding space for growth (not just in June, but year-round). To… Read more »

Brand Awareness: Top Metrics and Key Performance Indicators (KPIs)

Date: Categories: Integrated Marketing

Brand awareness metrics should be on the mind of every marketing and communications team every day, but especially in 2025. As the digital landscape continues to evolve, marketers are constantly pushed to keep up with new tools (looking at you, Google Analytics 4 (GA4), changing guidelines and regulations (ahem, TikTok vs. the U.S.), and more.   Fundamentally, knowing where to start and what to look for can… Read more »