The New Definition of “Top-Tier” Media
One of the first questions I ask clients when we kick-off a new program is “What is your dream publication?” Most often, the answers are what you would anticipate: The New York Times, The Wall Street Journal, Bloomberg, Fortune, Forbes, and other “tier-one” publications. While those outlets are undeniably important business press, the standing definition of top-tier media has shifted, particularly over this last year. By… Read more »