Authors: Ashley Waters

Understanding your outlet’s audience is the first step to grabbing a reporter’s attention. In this edition of PAN Press Pass, our reporter Q&A series, we speak with VentureBeat’s Carl Franzen, Executive Editor focused on the intersection of software, AI and media. Carl shares insights on the target VentureBeat audience and what his readers care about most, how to breakthrough the noise when it comes to AI… Read more »

One of the first questions I ask clients when we kick-off a new program is “What is your dream publication?” Most often, the answers are what you would anticipate: The New York Times, The Wall Street Journal, Bloomberg, Fortune, Forbes, and other “tier-one” publications.  While those outlets are undeniably important business press, the standing definition of top-tier media has shifted, particularly over this last year. By… Read more »