PAN Launches AI Optimization Services, Names Zareen Fidlon as Head of AI Innovation
Building on agency-wide AI momentum, PAN expands its expertise to guide brands through a new era of discovery. Boston, MA / BUSINESS WIRE / November 5, 2025 / PAN, a global, integrated, data-driven marketing and PR firm for B2B tech and healthcare brands, today announces its new AI Optimization service line — driven by brands’ growing demand for AI visibility — as well as the appointment of Zareen Fidlon as Head of AI Innovation, expanding her current role as Senior Vice President of Integrated Marketing to… Read more »