Meet the Team
We are hands-on leaders, channel experts, creative makers, and everyday superheroes fighting for our clients.
C-suite Leadership
Darlene Doyle
Chief Client Officer
Darlene Doyle
Darlene Doyle is Chief Client Officer at PAN. In her role, Darlene provides strategic oversight of PAN’s global client base and brings the firm’s best practices into client programs to drive client satisfaction and retention.
As a member of PAN’s Executive Team, she brings the voice of PAN’s clients into those conversations to ensure the agency is out in front of what matters most to clients. Darlene also leads the agency’s Issues Response and Crisis Teams, providing strategic counsel on communications in these big moments.
Darlene was named to PR News’ List of Top Women in PR in 2019. Outside of work, she can be found spending time with her husband, two kids and dog and hitting the yoga studio.
“I try to approach work remembering we’re all just people. Whether it’s partnering with peer, a team member or client, I believe the best work and collaboration happens when we come from a place of trying to understand and respect one another as humans first.”
Read insights from Darlene:
Issues Response Framework: Guiding Your Internal and External Communications
Elizabeth Famiglietti
Chief People & Culture Officer
Elizabeth Famiglietti
Elizabeth believes passionately in a people-first approach. In her role as Chief People and Culture Officer, she is the key architect behind PAN’s award-winning, inclusive culture. Our culture has been recognized by The Boston Globe, Boston Business Journal, Orlando Business Journal, SF Best and Brightest, Entrepreneur and PRovoke Media.
She focuses wholly on the employee experience and thrives on creating new programs and experiences that match what’s important to today’s workforce. Most recently, she led the creation of PAN’s HyFlex+ model, enabling employees to work from anywhere to help them live their best lives. In addition, she was recognized as an HR Leader of the Year by Ragan in the Workplace Wellness Awards. She leads our talent acquisition efforts and has hired the best and the brightest in our industry.
Elizabeth is co-chair of PR Council’s Human Resources community. Outside of work, you can find her enjoying a day on the Cape beaches with family and friends.
“Care for others and yourself, have confidence and make good decisions, never lose sight of your surroundings and what you have, be present!”
Megan Kessler
Chief of Integrated Marketing & Strategy
Megan Kessler
As Chief of Integrated Marketing and Strategy for PAN, Megan oversees the agency’s specialty teams across earned media, content, creative, social and paid media, working with PAN’s VPs to build and deliver multichannel communications programs. Megan also leads the agency’s organic growth vision, developing service offerings and marketing approaches to propel client and agency success.
Megan also leads a technology practice for PAN, supporting clients in retail/ecommerce, marketing/advertising, insurance and public sector, among others. She specializes in strategic communication, leading messaging, crisis and employee communications, and integrated marketing strategy. Colleagues and clients describe her as creative, strategic, inspired and bold.
“In professional services, the people are the product. The daily opportunity to I get to teach, grow, inspire and lead our talented and dynamic team is the most rewarding part of my career in agency.”
Read insights from Megan:
Strategic Storytelling: What it Is and Why it’s Critical to Your Brand
Mark Nardone
Chief Marketing Officer
Mark Nardone
Mark has been a driving force at PAN since its inception. As part of the executive team, Mark oversees operations and leads strategic growth initiatives across business development and marketing.
Mark’s acumen sparked PAN’s positioning as a brand-to-demand agency forged in PR. With more B2B brands seeking a modern, energetic, agile partner to connect the dots between brand awareness, demand acquisition, and growth, Mark saw an opportunity for PAN to meet those needs on a global scale through integrated, data-driven marketing and PR grounded in real-world impact.
Passionate about all things AI and CX, Mark is active in Harvard’s Office of Technology Department Expert-in-Residence (XIR) program and the thought leadership realm. You can find his insights on the DMNews Podcast, Heinz Marketing Radio, PR News, Agile Brand, and Evan Kirstel LinkedIn Live. When he’s not discussing the latest marketing and PR trends, Mark enjoys golfing and spending time with his wife and two kids.
“In this day and age, brands must consider a wide variety of marketing approaches to truly stand out – that’s what motivates the hell out of me. Accessing unlimited amounts of data, driving creativity and partnering with innovative companies is the most exciting and rewarding part of my job! And I get to do it with some of the brightest in the biz.”
Read insights from Mark:
30 Years of Transformation: Empowering Change and Realizing What’s Next
Philip A. Nardone, Jr.
President & Chief Executive Officer
Philip A. Nardone, Jr.
“As the president and CEO of PAN for nearly 30 years, I lead by example, always prioritizing heart, kindness and empathy in all my actions.” Anyone fortunate enough to work with or know Phil would confirm this sentiment, verifying that these values have been the foundation upon which he has built his career from the very beginning.
Phil’s leadership philosophy is profoundly people-centric, viewing each employee’s happiness and career growth as paramount. His commitment to building an environment where employees can bring their whole selves and feel valued and inspired has been instrumental in PAN’s success.
Since the founding of PAN in 1995, Phil has reoriented the company into an integrated, digital marketing firm, that’s recognized as one of the world’s leading mid-size tech agencies. Always known to be one step ahead for PAN’s clients, Phil completed two successful acquisitions to ensure the company continues to exceed expectations. He has spearheaded drives to institute flexible work, promote mental health, and establish DEI initiatives.
As an adjunct professor at his alma mater, Syracuse University for more than 20 years, and a guest lecturer at several Historically Black Colleges and Universities (HBCUs), he dedicates himself to shaping the future of talent in the field and ensuring it’s as diverse as the world we live in. Similarly, Phil serves on the PR Council Board of Directors, Syracuse University’s Newhouse School of Communications Board of Directors and the Newhouse DEI Committee.
Phil’s depth of experience has led him to several industry recognitions, including PR News’ “50 Game Changers of PR,” PR News’ “PR Trainer/Educator of the Year” for his work as an adjunct professor at his alma mater, Syracuse University, and PR Club’s John J. Molloy Crystal Bell Lifetime Achievement Award. Most recently, Phil was inducted into PR Daily’s Hall of Fame in their 2020 Communicator of the Year Awards.
Phil’s leadership is profoundly people-centric, focusing on employees’ happiness and growth. He’s best known as a leader who prioritizes heart, kindness and empathy. Since the founding of PAN in 1995, Phil has reoriented the company into an integrated, digital marketing firm, that’s recognized as one of the world’s leading mid-size tech agencies. Always known to be one step ahead, Phil completed two successful acquisitions to ensure the company continues to exceed the expectations of its clients. He has spearheaded drives inside and outside of PAN to institute flexible work, promote mental health and establish DEI initiatives.
“I lead by example, always prioritizing heart, kindness and empathy in all my actions. These values are the cornerstone of my approach, guiding every decision and vision for nearly three decades. To me the happiness and growth of our team members are as important as our bottom line, because I firmly believe that when people thrive, the business thrives.”
Gary Torpey
Chief Financial Officer
Gary Torpey
Channeling over 25 years of financial expertise in the Advertising & PR world, Gary has brought the agency forward in all of their financial reporting and procedures.
As a CFO having both large and small shop experience, Gary understands the changing needs of financial reporting and analysis and delivers the necessary tools to the senior team.
Gary was proud to be a finalist for the BBJ’s CFO of the Year Award in 2016.
“Debits on the left. Credits on the right.”
Senior Leadership
Matthew Briggs
Senior Vice President, Healthcare
Matthew Briggs
With 15+ years of agency and in-house PR, Matthew works closely with teams to plan and execute integrated communications strategies across PAN’s B2B technology and healthcare portfolios. Strategic planning, crisis communications, narrative building and executive communications round out just a few of his areas of expertise for clients that include PointClickCare, Quanterix and Loyal Health. Matthew’s collaborative approach and passion for narrative building is only exceeded by his commitment to building strong client partnerships and the love of a good story. When he’s not playing his guitar, you can usually find him on the ski slopes with his family during the winter or jumping in lakes with his kids in the summertime.
“I still live by the words of Teddy Roosevelt, ‘Far and away the best prize that life offers is the chance to work hard at work worth doing.’ I continue to be driven by the idea that our work connects and inspires – something I believe is very worth doing!”
Read insights from Matthew:
PAN Healthcare Leaders Chat Health Tech Trends Driving Conversations into 2024
Gene Carozza
Senior Vice President, B2B Tech & Head of Operations
Gene Carozza
Gene brings more than 25 years of experience in his role at PAN. He has a broad range of experience in enterprise, cloud, security, AppDev, industrial, storage, data and analytics, among others. His teams have won numerous industry awards for their work involving creative campaigns and compelling storytelling. He also managed the PR and marketing efforts on the vendor side during his time in Silicon Valley.
A true techie, he also overseas PAN’s IT department, software and tools procurement.
Gene graduated from Northeastern University. Outside of PAN, his interests include carpentry, golf and playing Frisbee with his border collie.
“The tech industry has many cyclical peaks and valleys to navigate. The trick is to help your teams, clients – and yourself – maintain an even keel through the highs and lows of it all.“
Catherine Doyle
Senior Vice President, B2B Tech
Catherine Doyle
Catherine brings more than 20 years of experience working with B2B and B2C organizations ranging from stealth start-ups to publicly traded companies.
She specializes in global integrated campaigns spanning industries including education, consumer technology, telecom, security, mobile, marketing, advertising, cloud, and enterprise technology.
Prior to PAN, Catherine was a VP and Partner at LEWIS, responsible for strategy, messaging, and positioning for her clients.
“PAN is unlike any other agency I’ve worked for and that culture comes from the top down. Not only are there countless development opportunities for team members of all levels, but it also is clear in the caliber of clients that we work with. Our clients can see how invested the agency is in the team and that comes through in the work that we do.”
Nia Evans
Managing Director, UK
Nia Evans
Nia has over 15 years’ experience working with some of the world’s most successful tech giants, through to fast-growth competitor brands who are disrupting established markets. Nia’s sector experience spans insurance tech, fintech, retail and mobile.
She began her career working at global PR agencies, Porter Novelli and Ogilvy, before moving client-side for a time at the ticket exchange, viagogo. In 2012, Nia founded multi award-winning agency, Capella PR, alongside Gareth Thomas, which PAN acquired in 2019.
Nia has led many award-winning integrated campaigns thanks to her consumer-led creative thinking and her obsession for deep audience insights and tangible business results.
“Curiosity, Creativity, and Connections. What I call my three C’s. It’s what I look for when hiring talent into the agency and it’s how I approach client, and new business briefs. By creating a culture of curiosity, we’re able to unlock new ideas and thinking for clients, helping them stand out and build their brand reputation.”
Read insights from Nia:
PR or Perish? Why the AI Sector Needs to Find its Voice
Zareen Fidlon
Senior Vice President, Integrated Marketing
Zareen Fidlon
As Senior Vice President of Integrated Marketing for PAN, Zareen leads the agency’s integrated marketing practice, overseeing content marketing, data & intelligence, experience design, social and paid media.
While Zareen has expertise in demand generation and ABM, her specialty is in creating and executing holistic marketing strategies that connect the dots between brand and demand marketing and customer growth across multi-channel activations. She leverages the latest digital marketing tactics to optimize scaling and growth, and is passionate about helping brands build a strong foundation, tell their stories through relevant and engaging content, and generate awareness, demand, and loyalty. Bringing over 20 years of B2B digital marketing experience, Zareen is a visionary leader who transforms ideas into tangible results.
“Inspiration and joy are most often found in the everyday moments.”
Read insights from Zareen:
B2B Marketing Trends: Why Brand to Demand is the Future
Emily Holt
Senior Vice President, B2B Tech
Emily Holt
Emily’s core strength is demonstrated by developing integrated programs that influence market perception for her clients. Her ability to drive differentiated messaging and positioning is rooted in her journalism degree and backed by more than 15 years of B2B and tech agency experience.
Emily’s passion is client relations and her sound counsel, creative mindset and commitment to execution make her a true and trusted partner. Emily has worked with global clients that span industries including Amdocs, Aurora Solar, Solera, SAP and more.
Emily oversees PAN’s Sunshine Squad/Southeast region, though she is an honorary member of Wicked PAN, based in Boston. She is also a soon-to-be Mom of two girls and she and her husband spend their free time managing the kids’ busy schedules.
“Speak up. Ask all the questions. Join the meetings. Take risks. In my experience, it’s what you didn’t say and what you didn’t do that you end up regretting.”
Kari Hulley
Senior Vice President, Healthcare & B2B Tech
Kari Hulley
From market challengers to market leaders, Kari’s career has focused on helping tech innovators of all shapes, sizes and stages to develop and execute strategic, creative, and high-impact integrated marketing and PR campaigns. Specializing healthcare and HR tech, Kari is committed to helping brands distill complex technologies into consumable narratives that resonate with key audiences to move the business needle.
Kari also leads the agency’s Dedicated Career Coach Community, which is a program hyper-focused on building a strong team of empathetic leaders to drive an environment of continuous learning and development, an engaging employee experience, and a people-first culture.
For me, PR is all about storytelling. I love partnering with B2B tech brands to craft the most compelling and authentic narratives — all while ensuring we never lose sight of the human side of the story. It’s that B2B2C moment, that gives the work so much meaning – and why I gravitate to healthcare and HR tech industries.”
Dan Martin
Executive Vice President, Healthcare
Dan Martin
Dan is extremely passionate about healthcare, an industry that touches people’s lives and has a deeper purpose. Over the past 25 years, he has worked with B2B healthcare companies in all sectors including HIT, digital health, life sciences, medical device, and biopharma services. As PAN’s healthcare practice leader, he keeps a pulse on what’s happening in the broader industry as well as within PAN’s clients’ markets to devise and adjust go-to-market strategies and tactics to raise awareness and visibility and reach and engage the audiences that matter most.
Dan enjoys spending time with his wife, 3 children and golden retriever. He is also involved in his local community, serving on the Board of Duxbury Youth Hockey. From September through April, he can often be found in a hockey rink watching or coaching his kids. In the warmer NE months, he is an avid clammer and boater as well as his kids’ #1 lacrosse fan. He graduated from the S.I. Newhouse School of Public Communications at Syracuse University.
“It’s the work you put in when no one is watching that is the most important.”
Read insights from Dan:
Healthcare: State-of-the-State 2024
Timothy Munroe
Senior Vice President, Business Development
Timothy Munroe
A PR agency veteran, Tim is PAN’s senior vice president of business development, responsible for generating and nurturing pipeline growth, developing relationships with prospective clients and strategizing for future development. Past agency experience includes working for several Omnicom agencies including Cone Communications, Beaupre & Co., Lois Paul & Partners (a division of FleishmanHillard) and Sterling Hager. Tim has also worked in B2B technology software sales and holds an MBA and JD. He resides on the New Hampshire seacoast where he enjoys the outdoors with his wife and fur babies.
“What I truly value in my role at PAN is the opportunity to explore different companies across diverse industries, each with its own unique go-to-market strategy and approach. Every conversation is a chance to learn and grow, step onto a new path and explore fresh opportunities along the way. It’s what keeps it interesting!”
Adam Novak
Senior Vice President, B2B Tech
Adam Novak
Adam specializes in growing brand visibility for tech companies through data-driven and creative campaigns. His programs have won numerous awards, including the Public Relations Society of America Silver Anvil Awards and PRovoke Media SABRE awards. Sample clients include SAP, Siemens, Cornerstone, and MIT Solve.
Adam is passionate about PAN’s academic mentorship and regional culture. He leads the PAN Portal mentorship program and is a member of the PR councils at his alma mater, Syracuse University, and North Carolina Central University. He is the culture lead of the Wicked PAN (New England) region from his home state of Maine. Adam was also named to PR News’ 30 Under 30 and the Publicity Club of New England’s top young PR professional.
“Take your work seriously without taking yourself seriously.”
Read insights from Adam:
The Storytelling Behind Supply Chain Success
Awards Won:
Leadership
Kathryn McMahon Arrigg
Vice President, Healthcare
Kathryn McMahon Arrigg
Kathryn McMahon Arrigg is a Vice President at PAN, serving clients across the healthcare industry, from digital health to biopharma services. With fifteen plus years of experience, she works closely with teams to plan and execute data-driven and creative integrated communications strategies for clients across a range of sizes, from start-ups to Fortune 500 companies, including brands such as athenahealth, 908 Devices, and OM1.
Kathryn is passionate about mentorship and enjoys working closely with team members on career development. She was a PR News’ 30 Under 30 recipient in 2016. When not working, she enjoys spending time at the beach, park or playground with her husband and daughter.
“At PAN, we are incredibly passionate about healthcare and the impact that it has on our lives. At the end of the day, each one of us are patients ourselves, and have friends, family and loved ones that all interact with the healthcare system in some way. We’re motivated by the opportunity to tell the stories of companies and individuals who are trying to improve that experience and create equitable healthcare for all.”
Read insights from Kathryn:
The Road to HLTH
Nik Barkley
Vice President, Brand Marketing & Experience Design
Nik Barkley
With work spanning a wide range of B2B tech and healthcare brands including Civic Plus, Solera, CloudBees, Blue Yonder, CVS Health, and Vercara — Nik has shepherded everything from massive launch campaigns, to dynamic interactive experiences, to livestream brand launches, to multi-faceted content programs. At its core, Nik’s creative philosophy is to create work that inspires people; inspires an emotion, an action, engagement, or a shift in perspectives. And through his signature workstyle of being a fierce collaborator, a prolific creative leader, and a go-to strategic partner, he gets solves problems and moves brands forward, in the least ego-driven way possible.
“Great creative thinking has the right mix of curiosity and logic, and in that balance real connections get made and real problems get solved.”
Laura Beauregard
Vice President, B2B Tech
Laura Beauregard
Laura has over twelve years of public relations agency experience working with clients to bring traditional and integrated communications programs to life. Laura’s passion is working closely with clients to develop creative and meaningful campaigns that are authentic to the brand and have a positive impact on the bottom line. From retail and martech to finance and supply chain, Laura has worked and established expertise across a wide breadth of technology markets. She has worked with industries leaders including Genpact, OneStream, Bazaarvoice, Radial, Ware2Go, airSlate, HungerRush, Rapid7, Sycurio, Solera, and more.
Laura is from Winter Springs, Florida, she loves spending time with her husband Jon and two boys Wyatt and Colton.
“Embrace the growth mindset in all endeavors, for true growth lies beyond the comfort zone.”
Read insights from Laura:
Navigating Retail’s Tomorrow: Reflecting on E-commerce Trends in 2023 and Forecasting the Future
Marki Conway
Vice President, B2B Tech
Marki Conway
Whether it’s strategizing a client’s next big launch, expertly crafting an executive narrative or guiding teams through challenges, Marki has a knack for digging deep and executing results-driven client programs. From startups to Fortune 50 companies, Marki’s work over her 14+ year career spans diverse B2B industries including HR tech, martech, CX, BI/analytics, and more, including recent clients such as SAP, iCIMS, Cornerstone, Cogito, and NTT DATA. Marki prides herself on challenging the status quo, guiding clients to be bold and pushing boundaries to ensure expectations are exceeded.
Outside of PAN, Marki’s passionate about DEI, environmental sustainability, racial and social justice, and gender and LGBTQ+ equality. Marki serves as a board member for the Lynn Museum & Arts Center in Lynn, Mass. In her spare time, she enjoys volunteering, attending local community events, hiking, swimming, and cooking – especially tacos.
Lauren Kaufman
Head of Data & Analytics
Lauren Kaufman
As Vice President, Head of PANtelligence, Lauren is responsible for leading PAN’s intelligence-focused strategic consulting, measurement, and analytics offerings. For over a decade, Lauren has worked as a data-driven marketer, specializing in creative storytelling and measurement, helping to create value for emerging growth and enterprise B2B technology and healthcare companies. With deep experience across brand marketing and demand generation, Lauren leads her teams in developing thought-provoking campaigns to help her clients meet their KPIs. Lauren has been recognized as Measurement Expert of the Year by PR News, and once had a 159-day streak completing the NYT’s daily crossword.
“Take risks but fail fast. Have trust in your teammates… and your gut instincts. Never stop learning, and never be afraid to speak your truth.”
Kristina Lazarakis
Vice President, B2B Tech
Kristina Lazarakis
With over a decade of agency experience, Kristina is your go-to expert for PR and integrated marketing in the tech industry. She’s a master at crafting strategies that pack a punch, consistently delivering high-impact results. Kristina thrives on dreaming up and executing PR programs tailored to clients’ communication and business goals. Her collaborative spirit infuses brainstorming sessions with fresh ideas, fueled by industry shifts and trends. Specializing in data, AI, and analytics, she’s reshaped market positions for her clients. Based in the Bay Area, Kristina balances her professional life with quality time spent with her family, including raising two boys.
“Embrace discomfort; it’s often the precursor to growth.”
Read insights from Kristina:
4 Considerations for Telling Your AI Story (AI on the Move)
Amy McRitchie
Head of Client Excellence, UK
Amy McRitchie
Amy combines over a decade of experience in B2B tech PR & AR, using her journalist background to help brands tell compelling stories that get cut through. She has worked with household brands like Sky, Vodafone Business, SAP, and Huawei. With experience across a range of sectors, Amy’s strength is translating strategy into strong, media-centric, storylines and integrated campaigns that create impact.
“Empowering our clients means striking the perfect balance between guidance and freedom. Our best work happens in that magic spot between partnership, creativity and strategy. It’s not always giving the answer you want to hear, but the one that you need to hear.”
Read insights from Amy:
The Cybersecurity Comms Problem That We Need To Resolve
Chris Nardone
Vice President, Integrated Marketing
Chris Nardone
Chris is a seasoned professional with experience in public relations, integrated marketing, advertising, eCommerce, and mixed media. He has a strong track record of building trusted relationships with internal teams and high-value, high-impact clients. His skillsets focus on client services, account management, strategy, and creative campaign development spanning across integrated, digital accounts. Chris has represented a vast array of Fortune 500 clients over his career helping to create and deliver strategic plans and digital content that drive revenue and organic growth for both client and agency.
Chris resides in Chicago and proudly oversees the PAN SouthXMidwest (SXMW) Region.
“Find your passion and go after it. Surround yourself with people that challenge you, make you better, and have your growth and interest at heart.”
Ariel Novak
Vice President, Cybersecurity
Ariel Novak
Ariel (Burch) Novak has a 13-year tenure at PAN, during which she has worked with B2B technology brands, with a passion for cybersecurity, including Booz Allen Hamilton, HPE, Citrix, Thales and Vercara.
Ariel began her career as a reporter, receiving an award from the New England Press Association. Her passion for compelling storytelling is evident in her award-winning campaigns helping clients build strong narratives.
Ariel is based in Maine and graduated from Bates College. She’s an avid reader and enjoys cultivating PAN’s annual Summer Reading List – she’s always open to book recommendations (whether a novel or a picture book to read with her two young children)!
“Always be curious; never stop learning and growing.”
Read insights from Ariel:
Cybersecurity Perspective: The Convergence of the CISO and CMO
Michelle Panico
Vice President, Healthcare
Michelle Panico
Starting her career as a reporter herself, Michelle loves the opportunity to find unique ways to tell the right story, at the right time, to the right people—driving brand awareness and building meaningful thought leadership in alignment with corporate and marketing goals. As a Vice President in PAN’s healthcare practice, Michelle works with digital health leaders across the full spectrum of the healthcare industry including brands like LeanTaaS, PointClickCare, DUOS, and Fullscript, helping her client’s identify market opportunities that will truly move the needle.
“The greatest impact you can have on someone is showing up for them with kindness and empathy. At the end of the day, the people behind the work are what matter most!”
Will Parrott
Director of Business Development & Marketing, UK
Will Parrott
Will heads up BD & marketing for the PAN UK office. He is experienced in shaping and driving awareness globally for tech firms spanning the finance, retail, media and marketing sectors. Whether it’s the world’s leading cross-border ecommerce solutions provider or an advanced blockchain platform launching NFTs, if it’s a B2B brand that streamlines or creates new ways for businesses to transact with consumers, then Will is on point to create growth opportunities. In his spare time, Will’s an avid skier and all-round history nerd!
“I’m a big believer in ‘you make your own luck’, which is a philosophy that drives me in my goal of creating fresh opportunities for the UK office. It’s what attracted me to PAN in the first place as an agency that’s full of ambitious people with a burning passion to excel in everything that we do.”
Bristol Rice
Vice President, B2B Tech
Bristol Rice
Bristol brings more than a decade of strategic communications expertise to PAN, having supported a variety of companies in the B2B technology, climate tech and consumer verticals. Notable client experience includes Eastern Bank, Xerox, CAVA, Citi Ventures, and BioMed Realty (a Blackstone portfolio company). She has deep expertise in corporate communications, crisis management and executive thought leadership. Whether a regional launch or global communications program, Bristol is skilled at developing highly tailored strategies and elevating complex technical narratives to reach key audiences and stakeholders. She currently resides in Manhattan and serves as the head of PAN’s New York region.
“Work hard and be nice to people. Everything else will fall into place.”
Ashley Wallace Jones
Vice President, Integrated Marketing & PR
Ashley Wallace Jones
Ashley Wallace Jones, Vice President of Integrated Marketing, is a passionate and dynamic storyteller celebrated for her innate ability to weave impactful narratives that demonstrate brand omnipresence and bottom-line growth. With a rich background spanning executive messaging, collaborative partnerships, and strategic campaign development, Ashley’s expertise fuels success for top-tier clients like CivicPlus®, Powin, and Bullhorn. With nearly two decades experience, her leadership drives brand positioning, thought leadership platforms, and innovative content marketing strategies. Passionate about mentorship and team management, Ashley’s career reflects a commitment to excellence and a proven track record of delivering exceptional results in the competitive B2B technology sector.
“In life, business, and everywhere in-between, remember that the Golden Rule applies: Treat others how you want to be treated.”
Read insights from Ashley:
Repackage, Repurpose, Reoptimize: 3 Rs of Content Marketing for B2B Brands
Ashley Waters
Vice President, Media Relations
Ashley Waters
Ashley is the Vice President of Media Relations, focusing on PAN’s B2B tech practices. In this position, Ashley brings more than 13 years of experience to the team, including ten at PAN.
Ashley acts as an account and agency leader, heading up the media relations specialist team. Within Team Media, she oversees specialists, mentors colleagues, and delivers agency-wide training. Ashley joins accounts during major campaigns or kick-offs, supporting by directing high-impact media events, partnering on messaging, developing strategy, and executing on outreach with her deep reporter relationships.
Ashley is based in Philadelphia and primarily works out of PAN’s NYC office.
“My biggest hobby is learning. It’s why I got my MBA, it’s why I love Masterclass, it’s why I’m a voracious reader – and it’s why I love PR. I’m constantly learning about new clients, new industries, new technologies.”
Read insights from Ashley:
The New Definition of “Top-Tier” Media
Laura West-Wilson
Head of PAN Global Network
Laura West-Wilson
Based in London, Laura has over a decade of experience helping B2B and B2C tech brands make their mark in the UK and globally. Her expertise covers fintech, adtech, automotive and deep tech helping clients develop winning communications strategies that set them apart from the competition. She also oversees the PAN Global Network of over 40 agencies around the world, helping clients shape a global message that can be shared locally with regional expertise.
“Creating effective global campaigns is all about having autonomy without anarchy. That means having an overarching global message but trusting ‘on the ground’ expertise to tell that story in a nuanced way that will truly resonate with local audiences.”
At PAN, we brainstorm, collaborate, and partner as a team to bring our clients fresh perspective and thinking… and have some laughs along the way.
Darlene Doyle, Chief Client Officer at PAN
