Your data-driven digital marketing and PR agency
At PAN, we’ve mastered the art of merging human ingenuity with cutting-edge technology. Our approach isn’t just about collecting data; it’s about extracting the invaluable insights that drive real transformation.
We believe in harnessing the power of data, analytics, and strategic insights to unlock measurable impact and tangible results. Our integrated approach ensures that every campaign is meticulously mined for intelligence from start to finish. It’s how we empower possibility (and maximum ROI) for our clients.
Put your data to work! Gauge the real-time performance and ROI of every marketing and PR campaign through intuitive dashboards that highlight optimization opportunities and allow teams to pivot to meet the market.
Insights to drive action. Better understand the motivations and behaviors of your target audience to capitalize on market trends and ensure your campaigns hit the mark to achieve desired outcomes.
Mind the gaps. First, get to know your audience and understand what they care about. Second, compare your brand’s digital presence against your competitors’ to define the space you can own. We leverage smart technology and automation to cull the data that matters most and carve out a niche for your products and services.
It’s not just about filling the funnel, it’s also about filtering. Analyze and identify leads at every stage of the buyer’s journey and see who is primed for nurturing. Drive those leads home with the campaigns and tactics that convert them into customers.
Are your messages being heard, and heard by the right people? Using our tools and data sets, position your brand to leapfrog the competition—increasing quality of coverage and overall message pull-through.
Key Data & Analytics Services
Audience Discovery Audits
Messaging & Positioning Audits
Social, Content, & Paid Media Audits
White Space Identification
Social Listening & Market Intelligence
Demand Gen Audits
Data-Driven Campaign & Performance Dashboards
PANoptic Reporting
We integrate data into every component of the PAN way, from strategy and planning through to ongoing optimization and measurement and analytics. We are arming our clients with the data that they need to drive optimal results.”
Lauren Kaufman, Vice President and Head of Data & Analytics at PAN
Success stories, insights, and resources: Data & Analytics
Dive into our client success stories, insight reports, and topical blog posts to see how we think, work, and create.
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